Fur Consumption Is Booming, And Domestic Enterprises Need To Establish Brand Awareness.

< p > China's growing a href= "//www.sjfzxm.com/news/index_c.asp" > fur > /a > consumption, so that every luxury brand is uplifted.

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The third quarter data, published by Prada, a luxury brand Prada, showed that fur sales accounted for 64% of the company's total sales, of which sales in China increased by 33% over the same period.

Prada said Europe's "a href=" //www.sjfzxm.com/news/index_cj.asp "sales" /a increased by 54% over the same period, mainly due to the strong growth momentum of Chinese tourists in Europe.

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"P" and the world's largest fur auction house, Copenhagen fur published in the recently released "2012 China fur Market Research Report", said that China's fur consumption accounts for at least 16% of the global market.

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< p > however, as a world recognized big country of fur production and consumption, these data do not bring much benefits to China fur manufacturing enterprises.

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< p > > China a href= "//www.sjfzxm.com" > dress < /a > vice chairman of the designer association < a href= > //www.sjfzxm.com/pioneer/ > > Zhang Qinghui < /a > told reporters that China fur industry has established full influence in the global field, and the market share has expanded over the past ten years.

However, many factors such as the level of industry development, traditional extensive production and processing mode, environmental constraints and other factors make the market value of high-end fur greatly reduced.

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< p > statistics show that China has consumed 1 million 500 thousand pieces and more than half of 2 million 500 thousand fur products in the world in 2010, and it is estimated that by 2015, the domestic fur consumption market will reach 16 billion 423 million yuan.

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< p > insiders pointed out that the vast majority of fur products sold in the international market are processed by Chinese enterprises. These enterprises mainly engage in licensed production and authorized OEM production, and are concentrated in exporting to countries such as Europe and the United States, but the proportion of domestic sales is very small.

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< p > for this, Kenneth Loberg, director of commercial development and marketing of fur industry in Copenhagen, said that for the bottlenecks encountered in the development of fur industry, enterprises must establish a brand and a valuable brand, and this value can finally be recognized by consumers.

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< p > in the view of Zhang Zhifeng, art director of the northeast tiger, the Chinese fur industry wants to have a future, and we must realize independent innovation.

Now, not only fur industry is rampant, price war is also becoming more and more fierce, so the future of the industry is not others, it is ourselves, starting from each of us, this industry will have a future.

The way out for our industry is actually the branding of the future, and only the brand has the power.

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< p > if Chen Weixian should establish a national brand, the general manager of Copenhagen fur creative consulting company thinks that many enterprises want to be a national brand. In fact, there is no harm in making a regional brand. The scale of China's current market may be larger than that of other countries in a province. If we can do a good job in a region, it is a great thing.

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"P >" fur industry is facing challenges like other industries. A new consumption environment and new marketing environment come from the Internet.

At present, the fur industry does not have its own voice in the Internet environment, which may bring challenges to the fur industry's future development.

But it's not too late to start. I believe that if the clothing industry can do it, if the fur industry can seriously study and combine with fashion very well, it can still come out. "

Chen Weixian told reporters this.

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< p > and for the future development direction of fur manufacturing enterprises, Zhang Qinghui believes that enterprises need to continuously enhance the market awareness and influence of fur brands through brand building, and at the same time, they should attract more design and creative talents to enhance industrial competitiveness through talent aggregation, especially to integrate industrial resources and form a cluster of excellent creative talents so as to enhance the image of the whole industry.

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