China'S Top Ten Men'S Clothing Brands Rank PK

< p > counting China's < a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear brand < /a >, "power pack", "seven wolves", "seven cards"...

These are all familiar, but there are competitions in brands. If they carry out PK between them, then who can win? Don't panic. Let's drink tea to set a God. Let's look at Xiaobian to elaborate: < /p >

< p > < strong > TOP1, strong champion wins /strong < /p >

< p > brand Description: Jin Ba man wears the jacket, the style design is the leading, the edition type is experienced, is the Chinese senior fashionable jacket brand, the commercial leisure men's clothing initiates the brand, leads the Chinese jacket to the world.

< /p >

< p > business analysis: < /p >

< p > 1, positioning < /p >.

In the 30 years of development of P, the most powerful driving force is the insistence of "strong jacket" on the brand positioning of "jackets".

As for the focus of jackets, until today, with the huge chain of more than 3000 retail stores and tens of thousands of terminal salesmen, the bullies are still committed.

< /p >

< p > 2, Dingli < /p >.

< p > when many peers are dancing in the financial, real estate and other investment fields, when many peers choose a more efficient way to win the gold, they are unmoved. This is "Dingli".

< /p >

< p > 3, innovation < /p >

Less than 30 years later, P almost all achievements are related to innovation.

"From the first batch of family businesses, large-scale factories and factories, registered trademarks of private enterprises, to the introduction of brand visual identification system, took the lead in building the pace of brand building; through the" national unified retail price, zero risk to join the "policy, the rapid construction of the overwhelming majority of the terminal network; then to the first Trout strategic consulting company to cooperate, the jacket as a competitive blue ocean......"

Hong Zhongxin counted out the number one of the first, and all of them were ahead of the innovation.

< /p >

P is a well-known French romantic who has an extremely discerning eye for perfume, a href= "//www.sjfzxm.com/" target= "_blank", "dress /a" and culture, and they have an incomparable spirit of pursuit for beauty.

This is unique from French art in Europe and even in the world.

The Le Louvre museum is undoubtedly the French art sanctuary. The French have a more demanding request for the works exhibited in Le Louvre Museum.

If the RBA man can be selected in Paris Le Louvre Museum, its brand will give the meaning of art treasures.

After planning, the opportunity to display the Chinese traditional dress of the 56 ethnic groups is displayed by the colorful Chinese "a href=" //www.sjfzxm.com/ "target=" _blank "dress less than /a" exhibition.

Through participation in costumes exhibition activities, so that the strong brand into Le Louvre Museum in Paris, people will be moved to Paris Le Louvre Museum favorable impression of the brand, so that the consumer's brand confidence and goodwill.

And in the eyes of customers, set up the image of the world top brands such as Pierre Cardin, Armani and Versace.

< /p >

< p > Xiaobian viewpoint: with the help of Dongfeng, innovation and change, brand PK war, and strong champion wins the champion.

< /p >

< p > strong > TOP2, seven wolves keep up with < /strong > /p >

< p > brand introduction: mainly engaged in "seven wolves" casual men's clothing, with products as a carrier, reflecting the spiritual process of "pursuing successful people". The true feelings deduce the inner monologue of a successful man's strong appearance and put forward the cultural connotation of "believing in oneself and believing in partners".

< /p >

< p > business analysis: first of all, the company's brand operation is becoming more and more mature, and the upgrading of the brand connotation and meticulous management are the key to the subsequent performance improvement.

Second, the company's measures to strengthen channel construction will also directly push up performance.

Third, in the face of rising rent and increasing competition, the company has increased its support for the channel, from more attention to agents to more direct support to dealers, making the income increase of 22.6% in the first half of this year, a marked increase over last year's 10.6%.

< /p >

Less than P, the opportunity to take advantage of the situation: in the early stage of entrepreneurship, from the original movie star Chyi Chin to the Spanish Real Madrid club of the popular sports king, to the speed and passion racing star Schumacher, the seven wolves also adopted celebrity marketing.

But with the development of society and the maturity of the consumer market, the demand for clothing has gone beyond the practicality of shame and warmth, and has become the resonance of pursuing a certain life style and life concept.

< /p >

< p > from 2010, the seven wolves set up a hall of fame, creating a new model to integrate cross-border cluster marketing, and create new atmosphere for successful celebrities in different fields.

The celebrities of the seven wolves Hall of fame are all positive and enterprising, but also have different distinctive qualities.

They are the most vivid portrayal of the brand value concept of "men are more than one side".

Zhou Shaoxiong said that in the future, we should emphasize the idea of promoting product style and quality. The goal of the seven wolves is to enable consumers to buy world-class clothes at the most appropriate price.

< /p >

< p > Xiaobian point of view: industrial upgrading, cross boundary integration "Mingshi hall"; channels and products are in full force, performance exceeds expectations, and since then, "list of eyes" has fallen seven wolves.

< /p >

< p > {page_break} < /p >

< p > < strong > TOP3: Qipai ranks third, < /strong > /p >

< p > brand introduction: seven brand five series: Business series, city series, outdoor series, seven series, Chinese collar series, nine categories: suits, jackets, trousers, casual pants, shirts, T-Shirts, sweaters, leather goods, leather < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a >.

Known for its style, fashion, classic style and exquisite workmanship, it has become the focus of popular fashion.

< /p >

"P" business analysis: on the basis of the core values of "inheriting the original Chinese culture and innovating modern fashion design", Qipai took "focus on the beauty of Chinese men" as the core appeal of the annual brand, and set up a class standard for the Chinese men's wear industry.

Invest 350 million yuan to strengthen the promotion of the national terminal image and the operation of multi brand.

Strengthen the construction of the "seven card" brand and brand visual identity system, strengthen the operation of the "Chinese collar" sub brand, create and enhance the seven brand brand recognition system, fully import commodity planning, enhance product design grade, strengthen marketing terminal construction and management, intensify the integration of brand communication, strive to build the first brand of Chinese original clothing, and become the national independent brand to the world.

< /p >

< p > seek the potential: music theme is a strategic cooperation between Qipai and China National Symphony Orchestra, and another music marketing of Qipai.

It is reported that the cooperation between the two is a milestone. The reason for this is that the previous cooperation was limited to a concert, such as the 2011 New Year Concert of the Ministry of culture and the China Symphony Concert. The famous conductor Chen Xieyang and Li Xincao wore the "Chinese standing collar" to show a new image with Chinese customs.

This time it is designed for the National Symphony Orchestra more than 300 members to perform the performance dress.

< /p >

< p > Xiaobian point of view: cast a brand fashion benchmark, create an international space image, a distinctive brand marketing, "flower exploration" in the seven card pocket.

< /p >

< p > < strong > TOP4: Li Lang < /strong > /p >

< p > brand introduction: the products of "Li Lang" are divided into two categories: Orthodox and leisure. They all have their own products in the four seasons, and they are accompanied by shirts, leather shoes, neckties, leather goods and other related products. The products are exquisite, fashionable and of high quality, which are suitable for Chinese consumers.

On this basis, the company firmly grasps the pulse of the times and leads the fashion trend. In the timely and timely manner, the traditional jacket has been designed and revised, and has pioneered the new concept of "lelan business leisure series" and "business leisure" in the clothing industry.

< /p >

P > operation analysis: the pure profit of the Chinese LLC in 2011 increased by nearly 50%.

According to Li Lang's announcement of the year-end results as of December 31, 2011: shareholders should net profit of 623 million yuan, up 48.8% over the same period, 51.9 yuan per share, and 19 Hong Kong cents at the end of the year and 6 Hong Kong cents at the end of the year.

Li also disclosed that the gross profit rate was improved to 39% in 2011, and the average sales unit price rose by 13.6% annually.

And cautiously optimistic about the prospect, the target of opening stores in 2012 increased to 250-300.

< /p >

Nowadays, P's brand culture and brand image have become an indispensable factor in brand development.

As the leading brand of China's business fashion men's wear, Li Lang group pays much attention to fashion design while promoting brand culture and brand image.

In recent days, the lion group has built up a series of "big moves", including "cultural, design, research and development", which are the first large-scale cultural and creative parks in China by spending 1 billion.

< /p >

< p > Xiaobian point of view: Culture "calcium supplement", llun eventually become an industry giant, the top four brands, well deserved reputation.

< /p >

< p > {page_break} < /p >

< p > < strong > TOP5: gifted men's wear > /strong > /p >

< p > brand introduction: gifted men's wear is based on the Chinese elite group, with the essence of China's 5000 years as the source of creative inspiration, and the goal is to create the first brand of Chinese culture.

Our products cover shirts, Western-style clothes, jackets, T-Shirts, sweaters, trousers, casual pants and men's wear accessories. The annual production capacity is nearly ten million (set), with 3017 employees and 252 technicians.

< /p >

< p > business analysis: in 2011, gifted men's men's clothing as Italy Super Cup sponsors and official designated costumes went hand in hand to the Super Bowl Beijing competition.

With the appeal and influence of top competitions and top teams, gifted men's men's clothing has successfully focused on the international perspective and attracted hundreds of millions of viewers.

The action of gifted men's wear in international sports marketing also made the industry pay great attention to talent brands.

< /p >

In 2011, the talented person launched the eighth generation international demeanor terminal image store layout, and penetrated the concept of "business fashion" into every store. At the same time, he announced the contract extension with international film star Tony Leung three degrees.

Not only because of Tony Leung's star effect, gifted designers have become an international sample of local men's wear brands from product design, brand building, to channels and marketing methods, leading the gorgeous turn of Chinese men's wear brands.

< /p >

< p > Xiaobian viewpoint: movie endorsement, terminal layout and CCTV advertising, which further laid the industry status of gifted men's wear in Chinese culture original brand.

< /p >

< p > < strong > TOP6: good news bird > /strong > /p >

< p > brand introduction: good news birds are constantly innovating and designing. Every year, new concept products are launched. They have developed new style suits, soft suits, non adhesive lining suits, light suits, general business linen, business CEO suits, V suits and other independent innovation products. They continuously lead the trend, become fashionable men's new highlights, improve the brand's popularity and reputation, and get the favor of consumers.

< /p >

< p > business analysis: in the first half of 2011, the company's exhibition process accelerated slightly, the number of reported bird brands increased by 44, and the total number of shops reached 759. In the 2011 half and 2012, the company's exhibition shop policy will continue, and the operating area increased by 30% in 2011 and 2012, becoming one of the driving forces of the company's growth.

< /p >

< p > on the other hand, the company continued to enhance its brand connotation, and the price of products further increased, which led to an increase of 25.5% in the same period compared with the same period last year, and the net profit margin increased by 0.65 percentage points over the same period last year.

Judging from the company's 2011 autumn and winter ordering conference, the average price of the product is increased by about 20%.

< /p >

Less than P, it is understood that in the spring and summer of 2012, the news bird group will launch a new brand of "cutting-edge series".

This series of products is a bold exploration and attempt of the Phoenix bird to inherit the corporate culture and interpret the characteristics of the enterprise.

"Multi brand, multi series" has always been the development strategy of the birds, and the "new cutting-edge series", which is spawned by the "new artistic culture festival", can be said to be a pure bird in the product innovation, and surpass itself in brand building.

< /p >

< p > Xiaobian point of view: to create a "new force", shaping the brand "joint fleet", reporting good birds, is reporting good news.

< /p >

< p > < strong > TOP7: Chin Er < /strong > /p >

< p > brand introduction: the fine men's clothing is responsible for building an internationally famous national brand. The international first-class production suspension line and supporting equipment are imported from Germany, Italy, Spain, Sweden and Japan.

The group has international advanced production equipment and first-class talent team. The company has successively joined more than ten international fashion masters. Many international famous teachers have co created to form the unique design style of the male clothing.

< /p >

< p > business analysis: 2011, the gross profit margin of the company was 43.08%, up 2.57% from the same period last year, mainly due to the adjustment of the product mix and the increase in the proportion of high margin products, and the overall price of the products rose.

The company's financial expenses dropped by 123.45% compared to the same period last year, mainly due to the interest on deposits raised by the raised funds.

< /p >

< p > after the listing of the company, based on differentiated product positioning, in terms of style design, three series of classic, fashion and wedding products have been launched, and the link rate between "Xi Nu Er" and "groom dress" is strong.

Through the title sponsorship world table tennis tournament and CCTV-2 "today observation" program, further enhance the brand awareness and influence.

< /p >

First, we should implement the strategy of "quality upgrading" and enhance the competitiveness of enterprises in P.

Grade leads the future of enterprises.

The company focuses on the production of high-end, exquisite clothing, and actively guides the majority of Party members and staff members to focus on improving the "taste" of garment.

< /p >

< p > secondly, implement the strategy of "quality improvement" and enhance the competitiveness of enterprises.

Quality decides the success or failure of an enterprise. The company takes the product "zero defect" as its goal, organizing party members to take the lead to improve product quality and enhance product competitiveness.

< /p >

< p > Third, implement the strategy of "brand building" and enhance the vitality of enterprises.

Brand is the life of an enterprise.

The company has always been shaping the brand as an important part of the initiative, and take effective measures to enhance the influence of enterprises.

< /p >

< p > Xiaobian viewpoint: implementing the strategy of "three products", enhancing the effectiveness of innovation, and developing high growth.

< /p >

< p > {page_break} < /p >

< p > < strong > TOP8: YOUNGOR < /strong > /p >

< p > brand introduction: < a href= "//www.sjfzxm.com/" target= "_blank" > brand clothing < /a > is the basic industry of YOUNGOR group. After 30 years of development, it has formed "a href=" //www.sjfzxm.com/ "target=", "href=", "textile" garment vertical industry chain.

With the acquisition of KELLWOOD's core menswear business in 2008, new YOUNGOR group has gained strong design and development capabilities, international operation capability and distribution network throughout the United States, making it one of the largest men's clothing enterprises in the world.

< /p >

< p > business analysis: the profit level of garment business has been greatly improved.

The gross profit margin of the company in the first half of 2011 was 38.3%, up 6.3 percentage points from the same period last year, mainly due to the promotion of the gross profit of garment business.

In the first half of 2011, the gross profit margin of garment business was 46.5%, up 9.2 percentage points from the same period last year. On the one hand, the company reduced its OEM business, on the other hand, it increased the proportion of gross domestic product of its own brand.

In the first half of 2011, the company realized domestic clothing sales revenue of 1 billion 895 million yuan, an increase of 26.43% over the same period, which accounted for 65% of gross profit margin.

< /p >

In 2012, YOUNGOR production enterprises represented by the shirts factory, Western-style clothes factory and sportswear factory started to carry out the field management reform based on "5S". In the staff, they launched the "golden idea" creative competition, knowledge contest, and American essay contest, etc., constantly standardizing the management system, promoting the implementation of rationalization proposals and optimizing the production environment. P

A field management reform led by enterprises and employees has not only added bright colors to China's largest garment production base, but also laid a solid foundation for enhancing enterprise management and improving efficiency.

< /p >

< p > Xiaobian point of view: "5S" management variation, to save the future, YOUNGOR has been on the road.

< /p >

< p > < strong > TOP9: Nine herding Wang < /strong > /p >

< p > brand Description: Nine Mu Wang has been committed to the development and production of medium and high-end male series < a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a >. The products are famous for their elegant style, rich variety, exquisite material, fine workmanship and excellent quality.

Famous for its good brand reputation, the "JOE|ONE nine herd king" trousers are known as "the first brand of Chinese trousers" and are recognized as "men's pants experts" by the industry.

< /p >

< p > business analysis: the pace of development of the company is relatively stable, consistent with the development trend of men's clothing industry. In 2011-2013 years, the company will continue to extend the product category, increase investment in the upper garment products, at the same time, rely on the franchise system, promote the extension of the extension, increase the coverage and intensity of the two or three line cities, and take into account the contribution of the company's upper garment to the performance, the speed of the expansion and extension will be steadily promoted.

< /p >

< p > seek opportunities: any marketing must be based on good products, otherwise any excellent brand marketing is just a sensationalism.

In terms of sales channels, King Mu also innovatively adopted the simultaneous mode of "shopping malls and exclusive stores".

As of September 2011, the number of shopping malls in nine Mu Wang accounted for 53%, and the number of Direct stores accounted for about 23%.

< /p >

< p > Xiaobian point of view: innovative ideas to achieve a virtuous circle of business, nine Mu Wang, the real male trousers expert.

< /p >

< p > < strong > TOP10: Tai Zi Long < /strong > /p >

< p > brand introduction: Tai Zi long dress has formed a complete male product world of "Tai Zi Long".

From the selection of raw materials to the dyeing and finishing of raw materials, from the processing of products to the application of accessories, and the packaging of products, "Tai Zi Long" dress highlights a "refined" character, extends the civilization of the times with clothing, pays attention to fashion trends with clothing, and tries to close to international brand names.

< /p >

< p > business analysis: Tai Zi long holding group is the first creative brand operation institution with independent intellectual property rights and innovative operation system in China.

The Tai Zi Long men's clothing under the holding group has entered the harmonious operation of benign operation, and has more than 2500 joining terminals in the country, and the marketing network is spread over most of China.

< /p >

In recent years, intellectual property rights are becoming an important strategic resource for all countries to enhance national economic, technological strength and international competitiveness, safeguard their national interests and economic security. They are also an important part of science and technology, economic and trade and cultural exchanges and cooperation between countries, and also an important means for enterprises to gain market competitive advantages in all countries. P

In order to promote the exchange and cooperation between industry, research and research institutions and service providers in the field of intellectual property, and enhance the ability of our enterprises to create, apply, protect and develop their intellectual property rights, and promote the pformation of intellectual property rights achievements, recently, the "2011 intellectual property conference of Chinese and foreign enterprises", with the theme of "strategic emerging industries and innovative competitiveness", was held in Beijing National Convention Center.

At the meeting, "2011 China's independent intellectual property rights ten brand selection" results announced: Tai Zi Long Holding Group Co., Ltd. was awarded the "2011 Chinese enterprises intellectual property rights independent innovation ten major brands", its Zhejiang Tai Zi Long Dress Limited by Share Ltd, Zhejiang Tai Lung Culture Communication Co., Ltd. were awarded "2011 Chinese enterprises intellectual property (clothing industry) ten brands", "2011 Chinese enterprises intellectual property rights (cultural and creative industries) ten brands".

< /p >

< p > Xiaobian point of view: independent innovation, including three Intellectual Property Awards, < a href= "//www.sjfzxm.com/news/index_h.asp" > Prince dragon "/a", ready to go.

< /p >