Small Details Will Be The Key To Success Of The Exhibition.

Every year, exhibitions are held in all parts of the country. industry Vendors provide a large platform for product display and business signing and collecting customer information, and exhibitors are also making various efforts to maximize the effectiveness of exhibitors' participation. However, what many exhibitors fail to understand is that at the exhibition, the booth is more and more showy, and the activities become richer and richer, but with little effect, some even have few audiences. The reason is that many exhibitors always attach importance to the whole process, but ignore the details of exhibition marketing.

Every industry Exhibition It is a platform for enterprises to show themselves to the same industry once a year to achieve exchanges and cooperation. When I visited the exhibition, I found that organizers not only held many technical exchanges, keynote lectures, academic forums and other activities during the exhibition, but also started with details such as booth layout, professional audience organization and so on.

For example, the exhibition audience organization has always been a concern for exhibitors. It is understood that CFE2009 organizers have invited a large number of professional spectators, including dealers, through past exhibitions. According to statistics, the number of professional visitors of CFE exhibition in 2009 increased by 50% compared with the previous one. For this part of the professional audience, the exhibition has specially set up new product exhibition, T stage show and other activities, so as to provide exhibitors with a great opportunity to display their new products. "We have participated in many other exhibitions before, and the proportion of professional spectators is relatively low, and this time, 100 percent of the visitors to the CFE2009 exhibition are professional customers, which is very effective for our new product promotion." Wang Mingfa, general manager of Jiangsu Heng Shun Group, told the author, "moreover, we have booked the booth next year, and we will continue to come next year."

For example, at the exhibition, many exhibitors are very concerned about dressing up their own booths. Organizers have accumulated experience and found that the booth layout is not more flowery and effective, but more targeted. Gong Xinghui, general manager of Zhejiang Zheng Wei food company, said: "last year, some enterprises displayed rough designs on the exhibition booth, and some of the exhibition stands were rather dull. This year, many enterprises also realized that the decoration of the booth can enhance the image of the enterprise. Therefore, many of our visiting customers reflect that the exhibition hall is more lively and joyful."

For example, in view of the increasing number of overseas exhibitors, CFE2009 organizers have not only strengthened the written publicity, but also added the logo of the foreign language at the exhibition hall. The increase of such a small detail will make the exhibition more humane.

Details determine success or failure. Little details seem to be very small, but the CFE exhibition is following the principles of these exhibitions to make the exhibition bigger and stronger.