Bosideng Net Profit Increased By 196% In The First Half Year

A few days ago, the famous feather clothing brand Bosideng, which was listed in Hongkong, was released in the middle of fiscal year 2011 (up to September 30th).

Announcements show that Bosideng down clothing business income in the first half of fiscal year 1 billion 775 million yuan, accounting for 64.8% of total revenue, still

In other respects, the total number of Bosideng group stores has reached 10970, 8434 of down clothing stores and 2536 of non down wear stores.

The total number of exclusive stores in North China is 5834, accounting for more than 50% of the total.

The announcement said that although the demand for the international market slowed down and consumer willingness declined in the two or three quarter of 2011, due to the debt crisis in Europe and America, the textile industry remained overall growth as domestic consumption demand remained strong.

Moreover, because of the strong ability to pfer cost to large garment enterprises, the industry will continue to grow healthily throughout the year, even under the pressure of rising raw material prices and appreciation of the renminbi.

Statistics show that according to sales figures, Bosideng group's down garment brand occupied 36.7% of China's share in 2010, occupying the first place in China's down garment market share for 15 consecutive years.

From the announcement, we can see that the performance of Bosideng group's down garment business continues to be a leading position in the market, and the down garment business is also developing orderly, and the pace is accelerating.

The group prospectively formulated a four year fashion product development strategy to expand brand and product mix.

The acquisition of Bosteng men's clothing is the first step of the four seasons brand strategy. During the period, Bosideng further optimized the distribution network of clothing, and expected to reach 1000 retail outlets in 2012.

At the same time, the introduction of international trend brands such as Rachel, high-end women's clothing brand Rui Qi, casual wear brand Mogao, children's clothing brand tinkling cat and international high-end men's wear brand Wade Rodin and a series of actions all signifies that Bosideng intends to introduce non seasonal clothing brands through acquisitions, so as to achieve the goal of comprehensively promoting brand diversification, developing new profit growth points, improving profitability and implementing the strategy of four seasons products.

There were media reports that Bosideng spent about 300 million yuan to buy and rebuild 1 Properties of Oxford street in London shopping center as Boston European headquarters and menswear flagship store.

This also means that Bosideng group will further expand the British market.