Textile And Garment Industry Is Eager For Internationalization

On the unveiled meeting of the ten major selection activities of the textile and garment industry of China's new force 2011, held in November 24th, the experts pointed out that the promotion of independent brands to the international market must combine China's national conditions and the actual situation of the enterprises to go out with China. characteristic The road of quality and efficiency. Quality has become the focus of international competition for Chinese clothing.

Since 2011, the price of raw materials such as cotton has fluctuated greatly in China's textile and garment industry, RMB appreciation and finance. policy Under the influence of many unfavorable factors such as tightening and complex economic situation at home and abroad, we have maintained a steady and rapid development through actively responding to market risks and actively changing the way of development. However, China's textile and garment industry has also been affected by factors such as the European debt crisis and the US debt crisis. The major developed economies in the world are suffering from a weak economic recovery and a weak willingness to consume residents. Meanwhile, the pressure on RMB appreciation has been increasing. Production costs The rising competitiveness of China's textile and clothing has declined.

Lu Jianxin, a member of the China Electronic Commerce Association, said that with the increasingly fierce competition in the global trade, quality has become the focus of competition. Improving the quality of products and services is a concern of all countries in the world. China has actively adopted the international advanced standards, constantly improving the technological content and quality of the products and the initiative, focusing on technical tackling, effectively coping with trade barriers, and achieving a new leap in the enterprise. At the same time, we should vigorously strengthen product development and transformation and upgrading, implement brand strategy and enhance competitiveness. In this process, e-commerce as a strategic emerging industry has played an important role in supporting and promoting the innovation, transformation and comprehensive strength of China's textile and garment industry. Lu Jianxin also said that the textile and garment industry is scattered in various regions and industrial agglomeration areas in China. The deep application of e-commerce in the industry will undoubtedly be a powerful engine and booster for these enterprises, industries and local economic development.