Wenzhou Shoe Tree Brand Stands First In The World Market

      鞋，脚上之物，劳动密集型产品，属于易耗品，一双时尚好看的鞋被顾客买单后，走过厂家的三包承诺期后，一般会多少变形，或者人为损坏，从这个角度而言，鞋是快速消费品。而顾客尤其是女人天生的爱美虚荣心不会随着穿鞋变形而受挫，会更加注意自己的仪容是否给周围带来引力，如街上的回头率等，因此，女人一年内穿鞋比男人会多几双，女人买鞋一般凭感性的冲动性购买，一年一般是7双左右，甚至不只这个数，难怪百丽能把女鞋做成行业大鳄，这跟女人消费鞋的数量不能说没有关系，而男人一般一年会买4双鞋左右，一般男人上半年喜欢穿休闲、运动类的，下半年会多穿正装、商务类的，这都是根据顾客群自身的穿着定位而异。

　　开一个皮鞋专卖店，一般是女鞋带动男鞋，尤其对温州鞋来说，女鞋暂时不是强项，而温州男鞋的款式比较正装、商务化，质量也得到消费者的认可，这些也是温州鞋的优势，目前温州鞋也朝休闲化虚拟渗透，多年的一线终端大战，温州鞋品牌味也渐浓，在三四级市场已深入人心，部分知名鞋企在沿海城市开始向一级市场挑战，擅长男鞋营销的温州鞋企一般在广东、成渝、江苏建立女鞋外购办事处，为温州男鞋找到“时尚夫妻”配对，把抓紧时尚元素的异地女鞋“嫁”给温州男鞋后，一个温州式的皮鞋专卖店就是这样产生了，在这种专卖店里，略显传统正装的男鞋加上时尚的女鞋，既满足了顾客在购买力内对温州皮鞋品牌的追崇，同时不管是夫妻之间，还是男人与“情人”之间，或者朋友之间，都会成全顾客之美。

Before going out of the water, BELLE shoes, which mainly take the department store format, are well known, BELLE shoes are well developed, fashionable and comfortable, and have excellent quality, but there are no advertisements that bombed them. Only advertisements on magazines and websites are quite numerous. Magazines and website advertisements mainly analyze the trend of fashion and the propaganda effect of wearing collocation, and promote the interest and attention of customers to a fashion shoe, and arouse customers' desire to buy.

Wenzhou people can go all over the world, indicating that the concept of Wenzhou shoes is much more than that. Wenzhou's well-known shoe enterprises must challenge the primary market, and must further innovate and upgrade the men's shoes development and marketing. How to challenge the primary market, the traditional Wenzhou men's shoes and its traditional marketing formula can't accomplish this mission. Women's shoes can be purchased or developed in foreign countries in Guangdong, where the information frontier is. But the Wenzhou men's shoes are the root of the success of the Wenzhou shoes, and keep the roots. This is the true culture of the shoes of Wenzhou, and even this culture can't be imitated elsewhere, so that the culture of the Wenzhou shoes has a long history and has to be innovated.

In the past, the homogenization of Wenzhou men's shoes was that the Wenzhou shoe men themselves hit their own feet with stones. Although they were very painful, they had not been able to pass through for a long time. This is a kind of sadness.

The strong quality and the rising of grade are an important factor in brand success. If the quality is hard, the brand is hard, the grade is high, and the qualification is old. Why some famous Wenzhou shoes have been called in China, but why can't they enter the primary market or enter the first class market? Many of them are not profitable. I think an important factor is that the quality and grade of the products are not upgraded, so the starting point of other aspects is limited.

A shoe brand is an indispensable part of advertising. However, advertising alone can not make a brand absolutely sustainable. Moreover, the cost is rising. Capital investment is an important indicator of enterprise risk assessment. Especially, enterprises are most afraid of capital chain breakage. If product base, management services and investment return rate can not keep up, there is a great possibility that enterprises will close down. Many cases such as Qin Chi have proved this.

If the terminal is king, if it is to sacrifice its profits and achieve its false reputation, I think it would be better to pursue profit in the terminal construction process as a reality, and the shoe store will turn into a double room or even bigger and higher in the former prosperous commercial street, though it can grab the popularity and squeeze out the marginal market share, but this is also asymmetric with the current high rent and high cost operation. Seeking pformation and innovation is an unavoidable way for shoe enterprises at present.

Of course, no matter which way it is, everything is for the market, and the most scientific way to let customers willing to pay is the premise of the competitiveness of shoemaking enterprises. Otherwise, under the pressure of high cost, it will be hard for us to predict and not to see the end.

Shoes are not high-tech products, but the quality and foundation of shoes can be combined with other elements to enhance the real future of a brand. The integration of breakout is to make every brand accumulate resources, eliminate cost pressures, and let the brand's buds finally bloom.