Italian Enterprises Pay Much Attention To Improving Their Business Environment.

According to the European Union times in Italy, the Prato I Ola and dhaala industrial district in Italy is the center of the European textile center. Thousands of textile wholesale centers row upon row, and the advertisements on both sides of the street show the past traveler, telling them that most of the owners here are Chinese.

In the past, in the impression of Westerners, the Chinese enterprises in Italy are basically family workshops. Nowadays, with the development of Chinese enterprises, most Chinese enterprises begin to attach importance to the operating environment, beautify the business establishments, and greatly enhance the overall image of Chinese enterprises in the local society, which has attracted the praise of the mainstream society.

The European mall of Prato Chinese is a joint venture invested by three young Chinese businessmen from Zhejiang, Wenzhou, Lu Yuanzhi, Zhang sang Yu and Wang Shengfeng.

The mall has gathered more than 100 Chinese clothing, footwear, small commodities and jewelry wholesale stores.

At present, Italy is the largest, the most complete and well managed Chinese commodity wholesale center.

Mall has opened for more than a year. Due to its elegant business environment and convenient shopping, it has become the first choice for retailers to buy locally.

In a previous report, Republic of Italy newspaper said that the rise of Chinese enterprises in Prato will further stimulate the development of the local economy and consolidate the position of Prato in the European textile wholesale market.

Chinese enterprises have begun to go out of the business philosophy of pursuing short-term benefits and attach importance to beautifying the business environment. This is an epoch-making pformation, reflecting the determination of the Chinese to integrate into the local society and demonstrating the confidence of Chinese in Italy's economic development.

Italy Evening Post quoted Massimo Logli, governor of Prato, as saying that Prato is the most concentrated city of Chinese enterprises in Italy. The arrival of Chinese businessmen has brought new vitality and prosperity to local society and made positive contributions to the development of local society.

Chinese enterprises such as the European mall have changed the impression of local people on Chinese enterprises and promoted the social image of Chinese enterprises.

Eleonora Maffei, governor of Prato, spoke highly of the standardized management and environment of the mall when he talked about the European mall.

Governor Ma Fei said many times that the Chinese brought prosperity to the economy of Prato and made positive contributions to the social development of Prato.

Prato as a diversified immigrant city, the government very much welcomed the Chinese investment in the construction of the factory.

Lu Yuanzhi, chairman of the European mall, said that paying attention to the environmental protection of the mall is not only the responsibility of the mall management company, but also closely related to the close cooperation with the merchants.

At first, although the mall set up restaurants for businesses, many businesses still used to eat in the exhibition area. After a period of running in, they realized the importance of the environment and benefited from the beautiful business environment.

The change of business environment has promoted the image of Chinese enterprises in Italy. When Prato's Chinese enterprises are changing, they have already understood the importance of designing their own brand image and creating their business environment while designing brand of products. The Chinese enterprises of Prato are changing their social image step by step, and developing towards a large-scale, standardized and orderly competition.