N: Chinese Fashion Industry SPA Model Forerunner

Designers are concerned about nonsense, because it is not only a commercial brand, but also its own brand N&Q and NUOQI as a new fashion brand.

So more and more people began to explore things behind the brand, including the researchers of the economic daily and the development research center of the State Council.

The reports and research articles on the odd has been appearing in famous commercial newspapers such as "China business" and "China market" since 2001.

In July last year, the China business newspaper also published a deep report entitled "channel brand shops for the clothing industry".

As the saying goes, the most powerful weapon of the company is its ability to control the retail terminal. In a sense, the sensational brand effect is only a by-product.

Perhaps one of the most effective ways to become a successful person is to emulate successful people.

Just like more than 10 years ago, after "Lining" pioneered the franchise mode of sportswear brand in China, the sports clothing brand, which persists in this "famous athlete endorsement + franchising" mode, is still coming forth one after another.

Further, if we imitate the business model and pform it, can we make a new achievement in fashion field?

This is probably the concern of the domestic clothing industry.

Moreover, it is said that some companies have begun to plan actions to comprehensively analyze the business model of the regional trading company and prepare to follow suit.

However, as the old saying goes, "if you want to work well, you must first use your tools."

Before action, some problems should be studied clearly. First, what is hidden under the brand of the odd?

Secondly, what is the pattern of Chinese garment enterprises?

What will the new fashion revolution bring to China's clothing industry?

New fashion SPA brand operation mode

On the face of it, the characteristics of the odd are summed up in fashion and parity.

Deep analysis, it will be found that all this stems from the unique mode of operation. It represents a new fashion SPA brand operation mode (SPA is the abbreviation of Speciality Retailer of Private Label Apparel, literally plated as "private brand clothing professional retailers").

There are quite a few clothing retailers under the banner of "parity", but among them, the most influential brand and the strongest appeal of fashion are the ones.

The success of the park was amazing and became the leader of China's apparel retail industry in just 7 years.

Unlike traditional clothing brands such as nine herdmen, Qipai and Jin Ba, it is indeed a genuine fashion brand.

The Beijing's fashion chain stores can be seen even in the first-rate commercial areas such as cities like Shanghai, Guangzhou and so on. The storefront decoration is also dignified, which is not inferior to those of high-end brands from Europe.

Four perfect combination of quick response and parity

Although fast response and low price are the most common means of competition for SPA brand, there is no doubt that it has gone farther and better than other SPA brands.

"Quick response" is seen in the so-called "four fast reaction", which is widely publicated by the media to win the magic weapon.

The "four quick reactions" are: Design - hundreds of designers will launch thousands of new products in one year; production - from production to production for the shortest time in a week; logistics - delivery of goods within 3 days to any store in the country; goods sold out, no replenishment, and all goods in the store within 3 weeks.

As for "parity", of course, it means relative to international fashion brands and even domestic clothing brands.

The retail price of the T-shirt is about 50 to 200 yuan, and the coat is 150 to 600 yuan, and the highest price is 650 to 900 yuan.

The price of fashion is placed on the commercial streets of the first tier cities. No wonder customers will follow suit.

Rapid and parity accelerated the sales growth and capital turnover of the company. Before 2007, most of the funds needed for the expansion were derived from its sales profits.

This alone is enough to make the executives of the clothing companies in China get excited.

Pursuing SPA that is more suitable for fashion brands

It is not the first enterprise to use SPA mode.

There are many famous SPA brands (or enterprises) in the world, among which are Spain's ZARA, American leisure brand GAP, Japan's casual wear brand UNIQLO, and Japanese women's clothing enterprise HONEYS.

The advantage of the SPA mode comes mainly from the high efficiency of its supply chain management.

SPA enterprises often take control from production to retail, in order to improve the speed of circulation and reduce the cost of operation.

In the past SPA mode, UNIQLO can be regarded as a representative: the traditional line production mode of "less style, large quantity, and no stock". It aims to achieve economies of scale through a large number of good selling styles of production and sale of limited varieties. Brand positioning does not emphasize fashion, basically it is a basic leisure style of medium and low grade.

Such SPA mode has gradually declined in the increasingly diversified and personalized demand of consumers.

In the SPA mode, the brand positioning is closely followed by the trend of popularity, and then is the continuous production of "over many styles, small quantities and small quantities".

Under this mode of production, each new product will be sold to a retail store at most one or twenty.