Dalian Fashion "Add Color" Shopping Festival

From March 3, 2020, Dalian Fashion Association and Huanzhou garment industry group will jointly hold the "summer fashion" event in Dalian from March 3 to December 2020. The event will be held in the form of outdoor show. Through the series of live promotion and exhibition activities of Dalian brand clothing and products of Sanhuan group, it will fully display the natural, green and ecological charm of Bincheng and the cultural characteristics of Dalian clothing.

This activity takes the brand summer clothing as the release content, organizes Dalian outstanding models and cutting-edge models, and invites several clothing brands, such as high-end women's wear represented by sifan and wedding dress represented by "Yisheng Yisha", etc. In line with the principles of fashion and local designers of Tongyi clothing, Tongyi fashion and Changde, local designers and designers will be promoted to support the new products of Tongyi clothing, Tongyi clothing and Changde Crown fashion and other well-known brands and enterprises launch series fashion. At the same time, it will help "2020 Dalian Shopping Festival · 0411 consumption season", hold 2020 "Sanhuan · blooming summer" during Dalian Shopping Festival, and promote the sales of Dalian clothing brands and products under Sanhuan group with the consumption influence of the shopping festival.

This release activity will use wechat, microblog, Douyin and other platforms for online video live broadcast. During the show or on the same day, the brands will carry out live video sales through such platforms as Douyin and Taobao, and invite well-known Internet celebrities to conduct live live interaction. Taking advantage of the space advantage of Sanhuan ranch, the showroom space was set up in the square near the outdoor show to carry out the brand exhibition and sales activities. At the same time, special clothing for fighting the epidemic situation was launched to salute the heroes, clothing enterprises were mobilized to advocate clothing brands and designers to design anti epidemic t-shirts for public auction and purchase; special preferential clothing for epidemic prevention and control medical personnel was launched, which could enjoy the lowest discount or get consumption vouchers.