The Epidemic Is Easing Winter Sports In China.

With the successive resumption of major enterprises, factories are gradually resuming production. The outbreak of new coronavirus has also been delayed for more than a month. The winter of the epidemic is gradually dissolving. Many companies are gradually starting to resume operation, but the domestic sports cards indicate that winter has not yet passed.

The domestic sports brand is facing the difficult situation that the new product can not be produced and the old product can not be sold. Under the influence of the epidemic, the shops under the line are forced to close, the main revenue sources are cut off, the two major cost pressures of store rents and staff salaries are increasing, the supply chain basically stops, and the factory can not restore production capacity. The contradiction between the two sides is polarized. It can be said that compared with the loss in the capital market, it is a deep sense of pain for the domestic sports brand.

In the face of factory closings and store closings, the major domestic sports brands have put forward different development strategies according to their own development in order to directly face the "online examination". Since February 1st, domestic sports brands have been active in social media such as micro-blog, WeChat public numbers, jitter and other social media. Some enterprises have resumed online offices and promulgated online home sports. This topic is divided into 4 ways: video, motion picture, illustration and micro-blog.

Almost all the domestic brands now choose video and motion pictures on the online content. International brands such as Anta, Lining, 361 degree, etc. have also invited the Olympic champions and star athletes who signed the contract to record short videos of fitness teaching, and made them into GIF dynamic diagrams. Lining and XTEP also collaborated with micro-blog fitness KOL and fitness coaches to record a longer fitness course.

Some brands sign athletes and stars less, but the content itself is still simple indoor fitness action teaching. Generally speaking, the content of homemade sports brands is higher during the epidemic period.

Then some people will ask, how to sell in special times?

Since February 1st, as long as you have friends circles of the domestic sports brand employees, you will see that almost all are selling products, simply selling. This sales mode is called CPS distribution. Many brands use this way. Each employee will own his own two-dimensional code, and form a transaction through a two-dimensional code of a certain employee. The employee will get a certain percentage of the transaction from this transaction.

Some of them are in a simple and crude way, that is, discount sales promotion. In addition to discounts and promotions, some brands also plan to sell the new products originally scheduled for March or even later to February.

But in general, there is nothing to cross the ridge, the domestic sports license will also usher in spring.