Lululemon China Store Closes To Be Resumed In February 10Th

In February 5th, lululemon, a sportswear retailer retailer, announced in official WeChat that based on recent public health considerations in preventing the epidemic, lululemon will close 29 stores in Beijing, Shanghai and other places. In addition to the Wuhan area, the opening hours for the rest of the districts are scheduled for February 10th. The opening time in Wuhan is tentatively scheduled for February 14th. The actual opening hours are based on the actual notification. The announcement shows that most shops in lululemon are located in Beijing and Shanghai, and only one shop in Wuhan.

As early as January 14th, driven by the strong demand for holiday season, Lululemon increased its quarterly sales and profit prospects. Lululemon currently expects quarterly earnings per share to be between 2.22-2.25 US dollars as of February 2nd, higher than previously expected 2.10-2.13 dollars. The company predicted in December that its holiday season sales would be much lower than Wall Street expected.

On the premise that the rally is very good, lululemon has to face the impact of this epidemic. The Chinese market has attracted many brands to open shop development. However, for the time being, the impact of the epidemic on the brand is undoubtedly there. Whether the store can affect the expected profit of the Lululemon increase also needs accurate earnings figures to speak.