Lucheng, Wenzhou: Focusing On The "Shoe Industry Wisdom" To Seize The Commanding Heights Of Development

In the core area of China shoe capital industrial park located in Wenzhou, Zhejiang, a brand new Lucheng shoe art town is rising. Its industry is mainly based on the wisdom of shoe industry. It mainly introduces the high-end service agencies and related intermediary information service platform of footwear industry, such as R & D, training, exhibition and exhibition, and creates a shoe art town with the functions of shoe making industry, cultural creativity, tourism and leisure, community service and so on. Up to now, 16 projects have been started, and all characteristic industrial projects and key traffic projects have been steadily advancing.

It is understood that the overall layout of Lucheng shoe town is "one core, three districts, two axes and four pieces". 其中，“一核”即小镇动力核——总部经济园，重点围绕鞋类原材料、创意设计、研发创新、生产制造、检验检测、展示展销、品牌、时尚发布、金融创投、人才培训等全产业链条，依托商务写字楼汇聚大量的人流、资金流、信息流，吸引跨国公司、国内大型企业总部(含地区总部)、职能型总部以及配套服务机构总部在此进行高度集聚，进而带动小镇周边的信息、金融、时尚、娱乐、餐饮、购物、百货零售等企业聚集发展;“三区”指要打造鞋产业配套服务区、鞋业新型未来社区、鞋业文创休闲街区;“两轴”指“链条发展——产业联动轴、宜居宜业——产城融合轴”;“四片”即依照横纵两轴分为四大主题片区：核心特色产业集聚片、鞋业智能制造提升片、高品质基础设施配套片、创新创业拓展片。

The total investment of Lucheng shoe art town is 6 billion 275 million, including 17 key construction projects, including two development of headquarters economic Park, small town living room, town intelligent project, shoes culture creative leisure area, and rising shoe manufacturing base. Up to now, shoe art town has invested 427 million yuan, and it is estimated that 1 billion 876 million yuan will be invested by 2020. Among them, the town living room is currently under construction, including the first floor hall and the top floor air garden, which is expected to be completed by the end of December. After officially put into operation, the small town living room will form a big data industry platform, new technology, new products and shoes culture display, planning, investment and other functions. It will also serve as a tourist visitor, consultation and investment negotiation, and become a unique landmark in the town.

In addition, the shoe art town will vigorously develop intelligent projects. In the future, it plans to build up the footwear industry big data and 5G public service network through the linkage of the provincial footwear innovation complex, and develop the smart town APP to realize the functions of hand-held rental, recruitment, social security management, business services and so on. At present, the town smart project has formed a construction plan, and plans to build and operate the platform in 2020.

Zhou Songping, Secretary of the Party Working Committee of Fung Men street in Lucheng District, said that the shoe art town relies on the existing footwear industry in China's shoe capital. By creating the big data analysis platform of the footwear industry index and integrating and optimizing the industrial chain, the footwear industry in Lucheng and even China is qualitatively improved. In the future, it will further increase the supply of land, launch more preferential policies, attract more footwear enterprises to enter, and provide more powerful power for Lucheng's economic development.