This Is Probably The Most Expensive Game Peripheral Product. LV'S Skin For The League Of Heroes Has Turned Into 40 Thousand Leather Garments.

Audience The base is large and young. The competition industry has great attraction for the old luxury goods that are urgently needed in the young market.

Step by step, from virtual to reality

Previously, Champion, Adidas, Lining and other clothing brands all cooperate and sponsor the competition or contestants, but for luxury goods, Louis Vuitton is the first to eat crabs.

Louis Vuitton gradually integrated into the virtual circle in the second half of this year. In September, it announced cooperation with the famous game company's fist company to customize a exclusive trophy box for the champion of the League of champions. One month later, the director of LV dress art Nicolas Ghesqui re re herself, and designed new skins and filters for the game characters China and Senna. The joint LV X LOL series launched from the virtual cooperation to reality.

Although LV has previously designed clothes for the two yuan "goddess" in the future, the thunder in final fantasy has been used as the virtual spokesperson for the brand, but the marketing effect for the brand product is greater than that of the product. The opening of the product line of the League of heroes is regarded as a comprehensive effort in the young market.

Like buying, from reality to virtual

Since its release in 2009, the League of heroes has become the most popular computer game in the world. According to Nelson's "2019 competition marketing brand research report", more than half of the players age between 18 and 34 years old, especially the number of female players is increasing. This is also an important reason why game companies and fashion brands look at each other's eyes. The two sides have increased the attractiveness of female users through cross-border activities.

According to Aurora statistics from the Internet consulting firm, more than half of the 200 million most registered users of the world's most mobile phone game "King glory" are women, while nearly three of the last year's audience who watched micro-blog's professional league matches were women. With the trend of the game, the game products have begun to make some lovely skin to please female players in recent years, and female players also take the "like buy" into the game, which is more generous to the skin and props.

The audience base is large and young, and the proportion of female players has soared. The competition industry has the consumer market that the luxury goods aspire to, and the virtual world has become a new breakthrough. But there is also a voice saying that luxury goods should pay attention to choosing the most suitable competitors to cooperate with each other while respecting new industries.