They All Said That They Should Be Differentiated. Shaoxing's Huamao Performance In The Past 1 Billion 300 Million Years Is Plain And Clear.

China's polyester industry has been developing rapidly to a stable stage, and now it has entered a turning point or even a decline. In the second half of 2019, polyester market price interval or narrowed, the market is likely to decline again, and the polyester industry is facing constant reshuffle.

And since this year, the concentration of polyester industry has been further improved, and bargaining power has been improved. 。 After calculation, the overall capacity of the top ten enterprises in the polyester industry has increased to 44.20%. The mainstream polyester factories have strong anticipation and control over the market structure and price trend, and the leading effect of the listed companies is more and more obvious. According to industry analysis, some small businesses that are weak in production capacity and can not be transformed in time will be reorganized and eliminated in the shuffle.

The doubt of the market is that the leading enterprises in the textile industry are so large that the rest of the polyester enterprises really have no way to live. In recent years, many chemical fiber enterprises have welcomed new development through transformation and upgrading. They have worked hard to develop new products, and have made good progress in green and differentiated development. And this polyester factory in Shaoxing has already found a way out in the haze of overcapacity.

Recently, Good news from Shaoxing Huamao Chemical Fiber Co., Ltd., the first half of the company's foreign trade exports amounted to 15 million US dollars, an increase of 10% over the same period last year. The company's elastic fiber is exported to Indonesia, Pakistan, Mexico, South Korea, Vietnam and other countries. At present, foreign trade accounts for about 40% of total sales, with annual sales volume of 1 billion 300 million yuan. We have achieved good sales results.

Huamao chemical fiber is located in Qian Qing town. It is a large bomb factory specializing in producing high quality and super fine polyester fiber. It was founded in 2002 and has been in existence for 17 years.

17 years of grinding sword, in 2005, the company hired Taiwan regional chemical fiber expert as general manager of production department. As Taiwan's chemical fiber industry started earlier and its technology matured, Huamao specially introduced talents from Taiwan area, led Huamao's management technology team to carry out enterprise product innovation.

So far, Huamao's technical personnel have basically mastered the new technology, and have the ability of product research and development. The company develops and produces various specifications of polyester high and low elastic wires. The products can produce soft and comfortable top grade garment fabrics, sports series and home textile related raw materials. At the same time, we should develop ultra-fine fiber, various kinds of composite wire and other high value-added functional special chemical fiber products, avoid the homogenization competition on the market and take the road of differentiation.

In terms of equipment, the company has imported 150 sets of imported bombs, Germany imported original TMT and 33H machine, and invested about 30000000 yuan. Intelligent manufacturing has replaced the original labor intensive mode. In the past, the labor shortage encountered by enterprises has been alleviated a lot. Intelligent manufacturing not only alleviates the shortage of labor, but also speeds up the completion of new orders and improves the competitiveness of products. The head of the company said that the original machine and equipment were used more and more easily, and the production speed was slow. After the new equipment comes up, the production efficiency is greatly improved.

In Keqiao, except Huamao chemical fiber, and Tiansheng chemical fiber, Heng Ming chemical fiber, poly Hing Chemical fiber and other leading fiber enterprises, the region has a total of more than 60 chemical fiber enterprises Among them, the large enterprises such as Heng Ming chemical fiber and poly Hing Chemical fiber were successfully re manufactured in 2018. Shaoxing Kahashi Konaru Chemical Fiber Co., Ltd. has an annual output of 1 million 400 thousand tons of functional fiber intelligent production line project recently started in Ma on Town, using advanced intelligent manufacturing and green manufacturing technology, with an annual output of 1 million 400 thousand tons of functional fiber. For the chemical fiber industry has injected new vitality.

After 4 years of labor pains, the polyester market has entered a new business cycle in the second half of 2016. However, the arrival of the golden age also made the production of chemical fiber continue to expand. Under the guidance of huge profits, in 2018, the peak period of the commissioning of the polymerization plant was ushered in. In the past 2018-2019 years, the new project of polyester filament has shown that the industry is expected to usher in a new round of capacity expansion.

According to the statistics of National Bureau of statistics, the output of chemical fiber in China was 50 million 110 thousand and 900 tons in 2018, an increase of 7.68% over the same period last year. In the first half of 2019, the output of chemical fiber was 28 million 36 thousand and 500 tons, an increase of 12.05% over the same period last year. 。 Among them, polyester, nylon and viscose staple fiber three kinds of products output growth rate is over 10%.

This year, polyester filament production and marketing downturn has become normal. In addition, on the one hand, the polyester fiber has been showing high growth in the past few years, while the growth rate of downstream textile and clothing is relatively stable, only about 7-9%. The gap between the two is very obvious, making the market have been puzzled by the mystery of high growth of dacron and lack of confidence in its sustainability.

On the other hand, the United States will impose high tariffs on China's clothing exports, when the garment industry is likely to move outward, thereby affecting the demand for polyester. In the end, data on the lower reaches of real estate and automobiles are also falling, which will undoubtedly reduce future demand.

As the upstream raw materials continue to be bad and the downstream demand is turning rapidly, the business cycle of polyester filament has been over for three years. Therefore, how to highlight the encirclement of small and medium-sized enterprises, Huamao chemical fiber's "domestic sales to export" approach is worth learning from. Take polyester filament as an example, in fact, chemical fiber enterprises are facing a year of export explosion.

According to customs statistics, in the first half of 2019, the growth of textile and clothing sales slowed down and export pressure increased significantly, and the export of chemical fiber products in China still increased. In 2019, 1-6 tons of chemical fiber exported 2 million 400 thousand tons, an increase of 7.31% over the same period last year, and the increase was 0.43 percentage points higher than that of the same period last year. Polyester filament exports totaled 1340.6 kiloton, an increase of 11.6% over the same period.

As the market concentration is higher and higher, for polyester enterprises, it is more and more difficult to get a share from the fierce competition in the conventional variety market. The era of assembling and assembling costs is obviously over the past. The road to differentiation is survival. At the same time, the product will enter the international perspective, expand the international market, enhance the status of China's textile and chemical fiber products in the world, and create a strong chemical fiber production power. Source: Zhejiang news