Puma Has Also Launched A Self Lace Lace.
In January 31st, Puma released a casual shoe called Puma Fi.
This is also the second pair of shoelaces that they have launched, and the first is Autodisc.
Puma Fi is expected to launch its own shoelace casual shoes in the spring of 2020, priced at $330.
According to the Puma team, the development time of Autodisc is 10 months, while Puma Fi is three years.
The reason why they spend so much time developing a shoe is mainly to balance their experience, practicality and cost.
In addition to Puma, Nike has launched two shoes that can tie their own shoes, one is casual shoes HyperAdapt 1, the other is basketball shoes Adapt BB.
In terms of pricing, Nike's two shoes are priced higher than the price of Puma Fi.
On the set of shoelace, Puma chose to place the motor on the tongue instead of putting the motor on the sole as Nike did.
Author: Zhuang Kunchao
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