"Old Driver" Camel Brand Tmall Double Eleven Sells 502 Million All Day.

2016

The carnival ended.

stay

In the battle of categories,

It also ended up with a total sales of 502 million.

Full day sales of 502 million in the industry first

According to the sales data, the camel has broken through the 100 million sales mark only 10 minutes before the double eleven runs.

It broke 200 million at 0:43, double sales over the same period last year, 300 million at 10 in the morning of 11 and eleven in the whole day, with 502 million total results, and won the brand sales champion of shoes and clothing for sixth consecutive years. Camel men's shoes were not suspense with six consecutive championships. Camels outdoors continued to press their peers to win the first outdoor category, becoming the first brand in the whole network to win two categories.

Camel women's shoes and camel men's clothing also go hand in hand, and once again refresh sales records.

The competition between double eleven is fierce year by year, but as a double eleven "old driver" camel, every year brings excellent performance, becoming a debris flow in the electricity supplier industry.

Camel outdoor outbursts expectations, 2 minutes to break tens of millions, and after a day of fierce fighting, they finally win the championship of the category champion. At the same time, they also set up the first sales volume of the whole clothing network, the first sales of all the mountaineering shoes and the first sales of the tent network. The camel dress flagship store also keeps pace with each other. The single store only breaks twenty million in just 3 minutes, and only 15 minutes equals the achievement of last year's one hour. The top position of the men's shoes is not to be shaken by the dominance of the top three.

Whether it's sales of single stores or sales of whole brands, camels are firmly in the top of shoes and clothing categories.

Wan Jingang, general manager of camel, also made a voice on his personal micro-blog, thanking all those who support camels and their friends.

"Double eleven is not only a discount promotion, but also a deep interaction and interaction between the brand and consumers."

Wan said, "steady progress, steady and promising, stable quality, sales volume, profits, reputation and abundant harvest is the core goal of camel double eleven sales this year."

Explosive matrix strong impetus to double eleven shop sales

As the first clothing brand successfully pformed by traditional enterprises in China, camels are very good at using "user thinking" to meet the needs of consumers.

The double eleven camels around the target users, through the big data to enhance the accuracy of the selected products, and create a rich product matrix, so as to meet the needs of different consumer groups.

And sales continued to sing echoes, brand word of mouth is also worthy of the name, become a highlight of this double eleven.

Quality products are advantages.

In addition to widening the width of the product, camels also joined hands with spokesmen Fan Bingbing and Tong Dawei to create a burst clothing. The sales volume of the assault clothing has reached more than 60 thousand, and its sales exceed about 27000000. It has always occupied the top spot of hot selling and has become the double eleven champion clothing brand.

Wan Jingang, general manager of camel, said that camels get the first eleven each year, and many people come to ask me what skills I have.

In fact, the brand must really do well, it can not rely on skills.

In recent years, camels have been walking along a rising path, which is related to the fact that we seize a good group of origin.

All the camels do, including double eleven, must first communicate with users in depth, understand their needs, and then provide the products and services they need.

It is very important to make products around users instead of users.

Entertainment marketing enriches shopping experience and strives for young consumers

In addition to insisting on product talk, camels are constantly improving their marketing practices in double eleven and strive to enrich their shopping experience and approach young consumers.

As the leader of the electricity supplier, camel beat the lead with the great variety of China's new songs, and collaborate in the development of derivatives, starting the first shot of the brand double eleven warm-up, and introducing a new custom of the new songs before the double eleven.

Then, the camel men's shoes gathered in various industries, and the joint voice produced a big discussion about the "comfort" instinct and endorsed the brand collectively.

In order to strengthen the double eleven interaction, camels launched a number of heavyweight live broadcast: in November 2nd, camel men's travel was broadcast live, and in November 5th camel outdoor "Tong Dawei anger change ambition" live broadcast, November 8th camel women's flagship store's net red guided live broadcast, realized the maximization of brand exposure and publicity, and guided fans to purchase and focus on shops, gathered shop popularity, laid the foundation for the double eleven sales success.

At the same time, I just won the movie "I'm not Pan Jinlian" and Tong Dawei's comedy film "Grandpa's 38" has just won the super high popularity in the eleven years before and after Fan Bingbing.

Camels also take advantage of the movie publicity, cross border joint marketing, planning online topic interaction, gift tickets and other activities, the two spokesmen also frequently appeared, camel double eleven has won a lot of popularity.

National entity store linkage attack double eleven

During the double eleven period, camels give full play to the advantages of the channel, link up the national camel entity stores, and plan a massive activity of "ambition together", integrating the superior resources on the line and the line, giving rise to a strong competitive storm on the main battlefield of the double eleven marketing.

Breaking the category to enhance brand power

Camel was officially released as early as eleven, and became a partner of the China Athletics Association marathon to speed up the layout of the running market.

This heavy cooperation has given camel brand strong endorsement, causing widespread concern among runners.