Seven Wolves Men'S Clothing Pformation And Upgrading, Create A Fashion Ecosystem

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The concept experience life Pavilion, which is planned to run in some direct selling terminals,

A comprehensive pformation is being made to cope with the fierce changes in men's clothing market.

The emergence of the middle class has led to the arrival of consumer escalation. Consumers are stressing lifestyles, consuming experiences and being different.

Under such challenges, China's men's clothing enterprises have entered a less optimistic industry dilemma, and consumer demand has changed.

Only by changing the way of thinking and strategy can we grasp the opportunity in this round of pformation.

"Concept experience life hall" is only part of the change of the seven wolves. There is also a product called "superior shop", which provides consumers with lower rate and higher cost performance products under the existing brand framework of the company, so as to meet the differentiated consumption needs of different customer groups.

But at the strategic level that consumers can't see,

More far-reaching reforms have begun.

Seven wolves are changing from a single career men's clothing enterprise to a diversified company of "industry + investment".

According to the seven wolves, we can understand its train of thought.

It will continue to reform in products, channels and supply chain, while the "concept experience living hall" and "superior shop" mentioned before are new attempts of products and channels.

"Investment" is the new growth point of the seven wolves. The company will cooperate with professional investment institutions to participate in the online and offline fashion consumption formats, and strive to expand the new profit margins.

You may have seen many.

Changes in "industry".

This change is basically right.

Brand image and design elements of new shape and extension.

In addition to the innovation of sales channels and the diverse needs of consumers, the seven wolves are working hard to build their own brand element, "wolf series".

From the very beginning, "MIAO", "TIBET" to "Tibetan wolf" (TIBET), and then to the "Dai wolf" (THAI), etc., each product is created with a national character.

This matter

The key to building an emotional connection with consumers is to integrate the wolf's personality into products and form their own brand differentiation.

Equally understand the importance of market segmentation.

In order to narrow the distance from the younger generation, the seven wolves who never entered the electricity supplier channel announced this year with everyone.

Cooperation.

The strategic intent of the seven wolves is clear.

The overall allocation of resources will bring value. The two sides will develop a mobile social networking platform through fission sharing.

In terms of investment, the seven wolves have a clearer strategy.

These decisions will determine the future development of the seven wolves. Just as those big Silicon Valley companies have grasped the trend of technology, the seven wolves are also changing their way of development in the way of hyperopia.

The investment strategy of seven wolves is centered on the concept of "fashion ecosystem".

You will not think about the concept of ecology. Internet Co used this concept a few years ago to layout its own ecological strategy and inject different products to provide a full range of services.

The seven wolves also plan to build their own fashion ecosystem with capital instead of Internet.

according to

According to the information released,

In the field of investment, it will focus on new business models and formats, and participate in the new opportunities of fashion industry and retail consumption industry through direct investment or the formation of special funds.

We will also pay close attention to the opportunities for mature brands, especially foreign brands, to expand in China, integrate excellent human resources to expand their Chinese market and seek possible brand acquisitions.

Enterprise pformation is not a new thing.

Commercial companies are looking for new opportunities for themselves, but the pformation of industrial men's clothing brands under the upgrading of consumption and the impact of the Internet is not easy.

The mode of "industry + investment" is to grasp the future trend and possible development space under the premise of seeing its own advantages.

Clear self positioning, awareness of the industry and vision are the reasons for the seven wolves, and it is also worthy of learning.