Italy Cashmere Brand Malo Turnover Exceeds 20 Million Euros

It is understood that Italy luxury.

The first women's clothing series was released by the brand co founder and design director Giacomo Canessa after returning to the company early this year. In 1972, he founded the brand with his late brother Alfredo Canessa.

According to reports, Malo has just released the 2015/16 fiscal year data (as of March 31st), turnover of more than 20 million euros, compared with last year rose by 1 million 750 thousand euros.

Last year, an undisclosed private equity fund from Tuscany.

Evanthe bought Malo and then reappointed Canessa to take charge of the company's internal design team and brand development.

According to the designer, when he returned to Malo, the company did not perform well. He needed to redesign all the details to ensure that the brand returned to its original high-end position and increased its competitiveness so as to compete with the other two leading brands of luxury cashmere brand Loro Piana and Brunello Cucinelli in Italy.

At present, the brand interior design team has 5 designers, each of them has their own expertise field, and specially set up a garment design management department.

Canessa insists on using the high-end fabrics such as Merino, cashmere and so on provided by Mongolia and China's exclusive suppliers to ensure the highest quality of the products. All the production processes 100% are completed in two factories in Italy (the factories are located at Borgonovo near Campo Bisenzio and Plaisance near Florence).

The designer said, "the brand praises".

"Idea: for example, there is no printing on logo, summer style is refreshing, all details are soft, and most garments are decorated with zigzag patterns.

The 2016/17 autumn series includes not only men's and women's knitting series, but also

The complete garment series, including handbags, knitting accessories and leather goods, is applied to the fur elements.

Canessa said that the brand owns its exclusive cashmere color system, and cashmere knitting series and garment series products account for 50% of the total.

Autumn series men's wear 250 women's clothing, currently women's clothing business accounted for 65% of the company's total sales.

The new style of fashion has made buyers see the pformation of brands, and the company will further develop commercialization elements.