Semir Apparel Released 2015 Annual Report: Profit Grew 23.53%

In the evening of March 28th,

(Stock Code: 002563) released the 2015 annual report.

In 2015, the company achieved a total revenue of about 9 billion 454 million yuan, an increase of 16.05% over the same period last year, a profit of 1 billion 796 million yuan, an increase of 21.82% over the same period last year, and a net profit of 1 billion 349 million yuan attributable to shareholders of listed companies, an increase of 23.53% over the same period last year.

As of December 31, 2015, the company's total assets amounted to 11 billion 655 million yuan, attributable to the parent company's net assets of 9 billion 235 million yuan.

The annual report pointed out that in the face of pressure and challenges such as rapid changes in consumption, changes in retail channels, the rise of Internet consumption and intensified global competition, the management of the company, under the leadership of the board of directors, always adheres to the business philosophy of "small rivers and rivers full", continues to promote internal and external reforms, adjusts the organizational structure and business processes, optimizes the commodity planning process, strengthens the development and pformation of retail channels, and increases the input of Internet resources. All these measures have achieved good results and the company has achieved double growth in operating income and profits.

At the level of joint-stock companies, the first is to launch the "venture partner" mechanism, optimize the human resources system, launch and implement the first phase restricted stock incentive plan, carry out equity incentive for the 439 core members of the company, and implement the employee partnership system to the Macal project, improve the company's incentive mechanism and enhance the company's cohesive force.

Second, we should continue to promote amoeba management and management, aiming at business planning, production scheduling and so on. By optimizing departmental functions, improving the organizational structure, we have created a professional compound team, enhanced the sense of ownership of the staff, improved the organizational effectiveness and management level, and renewed the vitality of the organization.

In addition, the company continued to increase investment in the Internet channel, completed the design and planning of the construction project of "Zhejiang Semir e-commerce Industrial Park" and "Semir Pinghu Jiaxing port storage and logistics base", integrated resources, and actively promoted the construction of online and offline integration of retail system.

At the business level of leisure wear, we must adhere to the core of products, focus on "commodity planning, production orders and supply chain", integrate supplier resources, optimize agent management, enhance product competitiveness and improve comprehensively.

Structure and image enhance the overall profit level.

In addition, itMICHAA, MarcO 'Polo and other new brands also formed a communication force with the main brand of the company, and successfully entered the mature business circle of the first tier cities in China.

Children's clothing business level, R & D further emphasis on product category planning; channels, focusing on the development of e-commerce and shopping center stores, and promote the construction of channels.

In terms of brand building, we continue to optimize the consumer research system, seize the needs and changes of consumers through regular communication and interaction with consumers. In the supply chain, we continuously push forward the pformation of supply chain from low-cost strategy to high quality and professional strategy.