Shandong Ruyi'S Acquisition Of Sandro And Other Light Luxury Brands Failed.

China's textile manufacturer Shandong Jining Ruyi wool textile Limited by Share Ltd (002193.SZ, hereinafter referred to as Shandong Ruyi) will be France.

Plans for Sandro, Maje and Claudie Pierlot will probably be lost.

In March 8th, SMCP SAS, the parent company of the three brands (hereinafter referred to as SMCP), submitted a IPO registration document to the French financial market regulator AMF.

Reuters quoted people familiar with the matter that the target value is more than 1 billion euros (about 7 billion 132 million yuan).

The price of Sandro, Maje and Claudie Pierlot is about 200 euros (about 1426.44 yuan), which are simple and cost-effective.

Followed by the rapid growth of the middle class, especially in a market like China.

The consumption and purchase of Chinese middle class also contributed a lot to SMCP.

SMCP once walked very close to Shandong.

In September last year, the global private equity giant KKR&Co.LP (SMCP), which began holding the SMCP in 2013, decided to put SMCP on the market and received several potential buyers, including

Shandong Jining Ruyi wool textile Limited by Share Ltd and the UK private placement Holdings Company Lion Capital, which focuses on consumer industry investment.

In January this year, Bloomberg quoted KKR as saying it welcomed China's offer.

But the deal did not last.

In March 8th, Reuters quoted people familiar with the matter as saying that part of the reason was that SMCP and Shandong Ruyi were unable to reach a consensus on the price, and that the founder of SMCP also had differences in selling prices.

SMCP's IPO registration document shows that founder Evelyne Chtrite, Ylan Chtrite and Judith Milgrom share 21.11% of the group's shareholding and 14.57% of the voting rights, KKR owns 69.75% of the shareholding and 78.83% of the voting rights.

However, there is no final conclusion, and informed sources say SMCP hopes to push forward the sale and IPO at the same time.

There is also news that unless there is a substantial offer, IPO is a certainty.

At present, holding the above three red light luxury brands is still a good business, and they really make SMCP full of money.

The IPO document showed that the core profit of the fashion group increased by 44% to 107 million euros (about 763 million yuan) in 2015, with a year-on-year increase of 33% to 675 million euros (about 4 billion 814 million yuan). After the exchange rate, the sales of the same store rose by 11% in the year, and the growth rate in the second half of the year was significantly higher than the 8.2% in the first half of the year.

Daniel Lalonde, President and chief executive of SMCP, said it is confident that the group will continue to expand its sales network through organic growth and expand its sales network in key markets such as China, the United States, the United Kingdom, Spain and Italy.

By the end of last year, SMCP had 1118 stores in 33 countries and regions, and plans to further speed up its opening up in China.

At present, China's turnover accounts for about 10% of the total turnover.