What Aspects Of Store Salesperson Must Be Familiar With?

If you want to be an excellent salesperson, you have to master a wealth of business knowledge.

The knowledge that salesmen need to know is divided into five aspects: store knowledge, product knowledge, competitive knowledge, customer psychology knowledge and sales skill knowledge.

It can be said that the future belongs to knowledge. The more knowledgeable, the more likely to become a sales champion.

When we visit a large supermarket or department store as a consumer, we often do not know which location we need. We need to find a shop assistant to inquire about it. If the salesperson is not clear, we usually go a lot of wrong ways, tired and unable to find it. We must complain about this shopping mall, or even give up shopping.

Therefore, shop assistants need to have a comprehensive knowledge of store knowledge, including the layout of the store, where the cash register is, whether they can swipe cards, where the invoices are and so on.

It can even be more detailed to the traffic condition of our shop. It is 100 meters away from our store to the left, and there is a bus stop sign. If we want to make a subway, we need to go out to the right and so on.

Store knowledge also includes our store.

Management, variety, consumption orientation, management principles and so on.

2. product knowledge

Sales personnel must master product knowledge, its selling price, capacity, specifications, functions, manufacturers, compliance with what certification standards, and what to pay attention to when using.

If she is a salesperson who sells beauty salons, she recommends that when customers buy, ask customers to stroll their smooth long hair with their own cosmetics, then the customer will introduce the function of this product to make the hair more shiny and customers will be very confident.

If a salesperson sells air conditioners, customers ask how much electricity they consume in a month, but they can't answer it.

So, no matter how he says this type of air conditioner saves electricity and energy, customers will not be persuaded!

Sales personnel also need to know about the installation and use of products.

When customers are still at a strange stage, they often imagine things very complicated. They are afraid of these complex things and give up buying new products.

A client of our company asked us to help design the company's website. A responsible little girl over there must help us to buy the website space, so that we can help her set up the enterprise email.

Later, through communication, she realized that she had never done such things before. She thought they were very complicated and afraid of making mistakes, so please help her.

When we call the Internet company and go to the post office to remit the money, then it will be opened. The Internet company will have someone to provide the related services and explain the whole process to her. Then she will put her heart down and go to do it happily.

Consumers generally prefer goods to three and choose the most suitable one.

If our salesmen can enumerate the characteristics of competing goods that consumers want to know at this counter or in our store, and add in-depth analysis, we can sometimes let customers decide to buy their products on the spot.

Never say "no". When you say "do not know", you give consumers a reason to understand other competing stores.

4. customer psychology knowledge

In fact, customer psychology is the golden key of salesmen to understand why customers want to buy your products instead of buying other people's products.

Having mastered the mentality of customers, we have mastered the ways to deal with all kinds of customers.

Customer psychology knowledge includes customer personality, customer shopping psychology, customer purchase decision process and so on.

5. knowledge of sales techniques

Sales is a skill as well as an art.

People who are not trained in sales are generally hard to grow into a sales champion.

Sales training not only teaches us how to contact customers, how to display and explain products to customers, how to deal with customer objections, how to facilitate signing bills, but also lets us learn to analyze the purchasing psychology and characteristics of different personality customers, and suit the remedy to the case.

My sales base has benefited from previous training in foreign companies.

As the saying goes, the biggest cost of an enterprise is the lack of trained employees.

Now, I have a collective training for my company's salesmen every month, and the business level has been steadily improved, and the volume of business is also rising.