Ten Keys To Teach You Shop Success
Before opening a shop, what we need to do first is preparation work. Information collection is very important for a network dealer.
For a novice, I don't know what information to collect. It's useful for me to start with. I just started like this. There was no clue. I realized later that as long as it was related to the shop, it was the object to be understood.
It includes Taobao's release rules, Alipay usage rules, forum rules, community rules, sales promotion rules and so on.
Of course, I am not sure that it is comprehensive enough.
Second: after understanding all the rules of the shop, it is to find the source.
A successful Internet vendor must have its own long-term supplier.
The key to success is to find a good source of goods. Quality, style and price must have their own unique advantages.
Only in this way will we have a place in many competitions.
But some novice will say that I do not have such a good foundation, no good strength, no experience and so on a series of problems.
Of course, any problem is not smooth sailing. Everything grows in difficulties and setbacks. Problems and opportunities coexist.
So no matter how you deal with these problems, you must not take the goods lightly.
I suggest that the novice like me first try to find the source of goods in Alibaba, suppliers do not look for too many homes, if the supplier's variety is complete, one or two suggestions can be made, so that we can make a comparison in the sales process.
For the first time, do not enter too much, control varieties within 20-30.
It is best not to exceed 5 pieces for each variety. The advantage of doing this is to reduce costs and minimize losses.
In the sales process, we can know which varieties sell well, which are good quality and which are best sellers.
Then make a statistical assessment of whether the quality of your supplier's product is in line with your strategy.
Third: after the goods have been received, they are going to put the goods in the shop and issue them (before we have to prepare a digital camera). How should we deal with the pictures? We all know that many sellers are using the Photoshop processor.
This software has long been accepted by everyone, and how to use it? Ha ha, now I'm exploring it, but I suggest that novice go to consult the elders' sellers. Relatively speaking, they have much to learn from in this respect.
Fourth: when the picture is ready, it will be ready.
When you edit a product, there are some beginners who don't know what the validity period is.
There are two choices for 7 days and 14 days. At the very beginning, I chose 14 days' validity, and then I consulted my friends in the bleak business situation to know the difference between 7 days and 14 days: as we all know,
TaoBao
Put the baby that is about to expire on the front page.
If you choose 14 days, your product will be exposed for 14 days.
If you choose 7 days, you can make more exposure.
In this way, your chances of browsing and volume are doubled.
Fifth: shipping management is the key to choose a good logistics company.
This will also reduce the seller's disputes arising from the delay or damage of logistics.
In the delivery, we should pay attention to the following points: 1) we must check every commodity carefully before shipment, especially with batteries or electronics.
2) if there is some discrepancy between the pictures and the physical objects due to chromatic aberration, it should be explained to the buyer before shipment.
3) if the quantity is insufficient or slightly defective, try to explain to the buyer, so as not to cause unnecessary trouble.
Sixth: many of the novice promotions are faced with a credit crisis at the beginning.
Why? I don't think I need to talk about it. So we must seize any opportunity to publicize and advertise: visit the community, write more replies, participate in activities, join the shops, train, Alipay community, Alipay activities, Alipay promotion, post and reply.
Seventh: Alipay management is equal to
fund management
。
I am now using three accounts, one to manage sales funds, one to manage incoming funds, and one to manage expenditure cost funds.
This is easier for us to manage our business, especially for sales.
Eighth:
Awareness of fraud prevention
Always remember.
In today's society, all kinds of cheaters are fantastic, and the way we cheat is even more difficult for us to guard against.
But just remember one thing: don't be greedy for petty advantages.
Do not think that heaven will really throw away the pie. As the saying goes, there is no free lunch in the world.
Remember, no matter what excuses the other person uses, you will eventually be asked to disclose the password to the account.
As long as the other side talks about this, please be vigilant.
Remember!
Ninth: after sales management, in my mind, no matter how much profit each order (for beginners sometimes may lose point), I will always do the service so that buyers feel satisfied.
This is crucial.
No matter what unpleasant things happen to buyers, they must recognize this. They can even be described in one sentence: selling products, they are selling services.
Whose service is in place, whose chance of success is greater.
Tenth: integrity management, what is integrity? Integrity is a strong foundation for the existence and sale of any industry. It is also the most important and most important foundation for people's activities.
So we have to create an online shopping environment based on honesty.
In face of every customer, we must be sincere.
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