How Can We Keep Consumers' Purse Strings?

Most of the textile and garment enterprises in China are short-sighted in their market behavior. They believe that they can make money. They always regard bigger and stronger enterprises as the ultimate goal of enterprise development and lack the ideals and ideals of cultivating a hundred years' brand.

The growth of any world brand is inseparable from China's powerful consumer market.

However, today, in the face of increasingly "disgraced" domestic products, how should we keep people's purse strings?

The reporter has learned that at present, China's per capita GDP has exceeded 6000 US dollars. According to international experience, it is in an important period of expanding consumption scale and accelerating consumption upgrading. Especially, the demand for space for high-end goods is rapidly enlarged by middle and high-income groups.

In the past few years, we can always hear the "foreign brands" saved by Chinese consumers. Chen Chen also said that in recent years, the economic indicators of the textile and garment industry have maintained a relatively high growth every year. But in the last two years, the overall growth rate has slowed down.

He also made an in-depth analysis of the causes of consumption and the problems in the development of the textile industry.

"One is the poor brand influence. Most of the domestic textile enterprises are small and medium enterprises, with few famous brands and weak core competitiveness.

Without considering the price factors, the first choice of merchants is always foreign products. Even in China, the selection of cooperative enterprises is often a large and influential enterprise.

The two is the weak design capability. The domestic enterprises have not invested enough in product design and research and development, homogenization is serious, and the refinement and standardization of products are far behind the international level.

The three is the price factor. The domestic labor cost and land price have risen sharply in recent years, coupled with environmental protection requirements in recent years.

It makes domestic products less and less competitive in price.

Regarding this

Also pointed out that China's textiles, especially finished products, lack of fashion.

In particular, at present, the basic function of textile and clothing has been relegated to a secondary position. People's pursuit of textiles is more fashionable. Therefore, the design ability of Chinese textiles needs to be improved.

At the same time, the added value of domestic textile and apparel brands is still relatively low. She said: "China's exports of textiles are mainly inexpensive and inexpensive, but they are very expensive in the domestic market, even with the international brands. But the added value of the brand is not high enough, resulting in consumers unwilling to pay for them."

Therefore, efforts should be made to train China's own well-known brands and even internationally famous brands.