Anti Corruption: The Source Of The Decline Of Luxury Goods Market

Data show that in 2014, Chinese consumers spent 25 billion dollars on local luxury goods, down 11% from the same period last year.

This is just the beginning. Unlike the crazy opening of new stores in previous years, it is an indisputable fact that luxury clothing is all over the line.

Prada group released its third quarter earnings report last year, which was dragged down by weak demand for flagship brand Prada leather products in Europe and Asia Pacific region. Gross revenue in the first three quarters plunged 5.6% and profits fell 44%.

According to media reports, China's anti-corruption storm is one of the key reasons for the decline of the Prada Asia Pacific market, which accounts for 38% of the total brand sales.

International luxury brands are still the same.

It is not surprising that recession can not be done alone.

Ms. Yu told reporters that after entering the 2014, the company's revenue began to be hit hard, and the stores lost at least 300 thousand yuan a month, down 30% compared with the same period last year.

However, a worse situation began to emerge, and the consequences of rapid expansion in previous years began.

Domestic front-line clothing is in a more difficult position.

Faced with rapid expansion

In the big recession of the card performance, the industry began to take the initiative or passive pformation, but it also caused a lot of additional costs to upgrade the stores.

She confessed that there was no support for a group of people.

Look, sales are indeed affected.

The bigger problem is that most of the consumer groups in the domestic front-line brands rely on the upsurge of the upstart business. Why does corruption affect the luxury clothing market?

"The government led anti-corruption campaign may give rise to support for fiscal tightening, and therefore do not buy luxury clothing or entrepreneurs' support for anti-corruption in specific behaviors."

Sociologists simply say.

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In fact, the pformation of Internet to traditional industries has happened. The rapid development of electricity providers is a case in point, and the rapid spread of O2O concept is also evident.

These phenomena take place in a large consumer group and mature consumer market. Fashion apparel industry is just like this industry. Clothing, food and housing is the eternal demand of mankind.

So what is the essence of "Internet +"? How can fashion apparel industry make better use of "Internet +" to create its own competitiveness and expand its new growth space?

But the Internet is dissolving and melting all this.

The combination and penetration of Internet + traditional industries are breaking up various and new forms of expression, such as mobile Internet, Internet of things, cloud computing and big data.

A variety of new models: electricity providers, O2O, C2B, public chips...

Various new products and new services: intelligent hardware, mobile payment, APP application...

There will be new forms of expression in the future, but the core idea behind it is the people-oriented Internet thinking.

"People-oriented" shows that consumers are already in the same position as brands, or even occupy a leading position, and are closer to brands. Brands need to communicate, share and cooperate with consumers, understand consumers better, respect and understand consumers, enhance consumers' experience, and re-examine the operation mode of brands from the perspective of users.

In IT and other industries, Internet thinking has been quite common and deep, and has been concretely turned into user oriented, extreme service, fast iteration, service oriented marketing and so on.

For the fashion garment industry that is in the period of adjustment and pformation, it has experienced a stage of large wholesale and extensive development. This is exactly the embodiment of large-scale manufacturing and sales of traditional industries. In today's and future development stage, garment enterprises need to have a people-oriented Internet thinking besides industrial thinking and capital thinking, and consider the future brand operation mode and process from the perspective of users and even internal employees. This is the premise and foundation for garment enterprises to make good use of "Internet +" to enhance competitiveness.

On this basis, enterprises can adopt Internet tools and models that are suitable for their own development and avoid being lost by all kinds of dazzling Internet tools, thus opening up their own "Internet +" road.

What's more, industry, capital and Internet resources are interacting with each other. At present, Internet + has become a hot topic in the capital market. Clothing enterprises are increasingly using the power of capital to build their own "Internet +" mode. There are more actions in terms of electricity supplier, O2O side, merger and acquisition of Internet + company, etc. it is foreseeable that there will be more, better and updated Internet + products, services and models in the future, and enterprises that better understand and possess industry, capital and Internet thinking and resources will have stronger competitiveness and advantages, and will promote the development of fashion apparel industry to a higher and wider direction.

The general definition of Internet thinking is: Thinking of the market, users, products, the value chain of enterprises and even the whole business ecosystem in the context of the continuous development of technology such as mobile Internet, big data and cloud computing.

The traditional mode of thinking in the industrial age is large-scale manufacturing, large-scale sales and large-scale dissemination, emphasizing standardization, mass and identity, and the natural barrier between brands and consumers.