Adidas And Nike Go Hand In Hand

At the 60th anniversary time of the establishment of the Chinese Football Association, the Chinese team finally negotiated the largest single sponsorship contract in history.

According to the contents of the contract, Nike will provide the Chinese team with sponsorship of not less than one hundred million a year in the next 12 years, with a total value of more than 1 billion 200 million.

For Chinese football, which is still in a low ebb, this huge fund is undoubtedly a strong agent and may even change the future of Chinese football.

It is reported that the entire set of equipment prepared by Nike for China has arrived at the first match place in Brisbane, and China will be replaced after entering the Asian Cup area today.

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In addition, the Chinese women's football team will also play in the new Nike competition suit in the Shenzhen women's football four nations competition, which began in January 11th.

According to the agreement between the two sides, the rest of the country's team will gradually complete the replacement of all the equipment by the end of March 2015.

Negotiation

Two years of hardship

As the national team continues to languish in its performance, the Chinese team often does not play a strong role in communicating with its partners.

In the past four years' Sponsorship cycle, although the Chinese team has the same annual contract of about 100 million yuan with the original sponsor Adidas, the national support team has not received substantial support. Sometimes, even the equipment sponsorship is not enough.

Apart from the national team, the National Olympic team, the national youth team, the national junior team and the women's football team always have only a few sets or even a set of equipment throughout the year.

Because there is no spare equipment, and worried about the loss of the players during their own custody, the staff of the team will manage the equipment recovery uniformly after the end of the training.

Many internationals have encountered such embarrassment: when a friend comes to a Jersey, he doesn't have a Jersey at hand.

By the end of 2014,

The contract with China is about to expire, but Adidas has not expressed a strong desire to renew the contract, or even repeatedly lowered the sponsorship amount, even giving a lower sponsorship amount than the team signed up to China 3 years ago.

Such conditions are obviously not compatible with the environment in which Chinese football is getting warmer.

At the same time, China's team has been in contact with Nike since early 2013.

From the first negotiations in early 2013 to the final signing in 2015, Nike and China have been communicating and negotiating with each other, and have been keeping secret strictly.

It can be said that in order to win more financial support for the Chinese team, Ford company has made considerable efforts in the process, and finally got such a big contract.

It is no wonder that after the signing of the contract, the participants involved in the negotiations breathed a sigh of relief: "this is a landmark day."

Breakthrough

In the contract signed by the Chinese team and Nike, the most striking details of the contract are that the rights of the international basketball players will be released for the first time.

According to international practice, the business interests of players wearing shoes are owned by the players. In past sponsorship terms, as a part of the implementation of the rights and interests of sponsors, the players of national brands have been forced to wear ADI shoes, which has been criticized by fans and the media.

Because many internationals are accustomed to wearing Nike shoes in the league, so after arriving at the national team, they often do not adapt to ADI shoes.

In this year's training of the national brand, Zhang Chengdong also appeared in the club's shoes because of his foot injuries and wearing the ADI shoes.

In order to get rid of this trouble and at the same time strive for more benefits for the national players, the Chinese team and Nike agreed in the negotiation process, that is, the rights and interests of players' shoes should be liberalized conditionally.

This conditional release is not to put the rights and interests of players completely to the players.

If a football player proposes to wear other brand shoes to participate in training and competition, then he must get the minimum sponsorship fee of other sponsorship brands, and give the cost to China team and Nike company to get the right of pardon.

Under such a policy, although the rights and interests of players' shoes have not yet been fully liberalized, the internationals have already signed the sponsorship of other brands according to their commercial value.

Under the current state of limited subsidies, this should be a potential economic benefit for the international players.

However, since Nike became the strategic partner of China Super League in 2009, they have become sponsors of the China Football Association Cup in the past few years.

After signing the Chinese team, Nike has formed the monopoly of the national brand, the Super League and the FA Cup.

Under the cooperation of such a big contract, fans also expressed concerns and concerns about the design of Nike's Jersey, the development of the Jersey and so on.