How To Break The Market Quality Of Shoe Products

The bureau announced the sampling results of the quality of shoes products: PUMA, Dao Dao Sen, Resoon, Pu Le Road, Lining, Telent, Nike and other shoes product quality sampling inspection failed; in December 30, 2014, the Guizhou industry and Commerce Bureau announced the results of the sampling survey of leather shoes: Daphne PU leather adhesive shoes and other shoes were not qualified; on the same day, the Beijing industry and Commerce Bureau also released 34 lists of unqualified footwear products, BOBDOG brands such as Babu, Hello Kitty, kappa and so on; in December 31, 2014, the official website of Xiamen Bureau of industry and Commerce released the results of footwear sampling: New, Balance, ",", ",", ",", "Muji,", ",", ",", "Babu", "Qi", "and" and other brands of footwear products were not qualified. Jilin province commerce and Industry

The above quality inspection results show that the list of these substandard products contains a string of well-known brands that are well known in the market.

Now and then, these brands are trusted by consumers, and even the high quality guarantee of many consumers.

Now that we have the trust of consumers, why do these famous brands fail to live up to the expectations of consumers and enter the camp of "defective products"?

In fact, the quality problem of famous shoes and clothing brand is not a case for a long time. The author observes that the two fast fashion shoes and clothing brands which are popular with consumers, such as ZARA, H&M and H&M, have been deeply trapped in the "quality gate".

Apart from ZARA, H&M, CAMEL camel, Lining, MANGO and other domestic and international shoes and clothing brands are all frequent guests on the blacklist, many have been informed by the SAIC, but the quality has not been improved. Why?

In recent years,

With the intensification of competition, some shoe brands began to innovate from the point of view, integrating new technology into shoes and clothing products, and paying attention to the individualized design of products. Especially after the rise of the concept of "fast fashion", many shoe enterprises tried hard to avoid homogenization.

However, in this process, the most easily neglected problem is the quality of products.

According to experts, leather shoes, casual shoes, sports shoes, and so on, each type of shoes have their own standard requirements.

In the process of product design, R & D, or drawing lessons from other brand product design, shoe enterprises must grasp the standardization of production of various products, and not blindly seek strange and seek differences.

In addition, the blind expansion of shoe brands leads to higher cost.

In order to seize the market in fierce competition, some shoe brand shops are everywhere.

In order to expand the influence effect, the advertising cost and advertising investment of shoe enterprises are constantly increasing.

And these are included in the cost, and because of rising raw materials and so on, enterprises in order to reduce costs, only in materials and processing opportunistic.

Secondly, from a market perspective, consumer tolerance has become the promoter of big brands ignoring quality problems.

Surveys show that consumers' tolerance for big brands is quite shocking.

When asked about the quality of famous brands, a reporter often heard the answer: "is there a quality problem with such a famous brand?" "so many stars wear brand names, what are the problems?" the ambiguous attitude of consumers also promoted the well-known brands to a certain extent, ignoring the quality of products.

In addition,

It is also a matter of concern that the key departments of Supervision -- whether the industry and Commerce Bureau and the Quality Supervision Bureau perform their functions well.

Although quarterly quality sampling reports can be seen, some unqualified footwear products are also publicized and reminded to pay attention to consumers, but few manufacturers and enterprises of unqualified footwear products come up with specific punishments.

From the above three reasons, we can see that the quality of shoe products is not only an issue of enterprises, but also a key factor for the attitude of consumers and the tolerance of supervision departments.

Therefore, upgrading footwear products quality must start from three aspects.

First, shoe enterprises should really put consumers first, shoulder the credibility and reputation of consumers, strictly control product production process, strictly control quality, and reward consumers with qualified footwear products; second,

When buying shoes, you can't simply identify the brand and choose the brand as the basis. You should start from the quality and choose the best quality shoes for you.

For some brands with quality problems, they should be boycotted and not "tolerant". Third, law enforcement departments should also strengthen law enforcement, so that quality sampling results should not be stopped in written reports and news. Instead, measures should be taken to increase penalties, unqualified products should be withdrawn from the market, fines and stoppages should be imposed on enterprises that have not been changed, and enterprises should be urged to improve their quality problems, so as to create a healthy consumption environment for consumers.

Quality is the foundation for an enterprise to survive.

Kangnai boss Zheng Xiukang said in an interview that only the rise of quality can the rise of enterprises.

I hope these big brands can understand this truth, improve product quality in time, give consumers more and better quality shoes products, let consumers buy more reassurance, and let enterprises go farther.