How Can The Promotional Gift Of Clothing Store Be Valuable?

There is a basic principle in the design of gifts, that is, try to send gifts that are related to the product, such as buying toothpaste to send small plastic cups, buying Western clothes and rolling hair brush.

This enables consumers to associate with the brand at any time when they use these gifts.

But there are some clothes to join, but they didn't take it seriously. They bought a shampoo. They sent him a key chain. He bought a TV set. He sent a pen holder. You said you could send a small plastic vase to you. At least you could put it on the top of the TV set, and put your brand name on it. This is not killing two birds with one stone. Because the gift is not related, the result is something sent. When people are using it, they forget you for a long time.

Yes, we have

In order to attract customers, franchisees often exaggerate the value of the gifts, so a small towel worth 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

Consumers are eager to buy the product after they buy it, then it is not worth two or three yuan. Hey, the price of the purchase is 5 yuan, which is annoying! What kind of impression can the consumer have on the brand?

Cheap gifts are better than not. Some products are prepared for a large number of gifts when promoting sales. It seems very tempting in his promotion. "Buy our products, you will definitely get a lot of harvest, buy and deliver!" but when customers rushed to the scene, they were disappointed.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, customers were sneered at.

It is true that in the promotion of consumer goods, the promotional gifts of clothing sales will not generally be of great value. According to my experience, if it is an incentive to buy immediate gifts, it will generally account for about 10%-15% of the value of the merchandise itself; other non instant incentives will only take up the appearance of 3%-5% of the value of the commodity itself. Don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage. Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

We know that customers usually have more or less a psychological advantage. In the crowded stores, most customers are always rushing to and fro, and the way that they can stop customers is "hand in hand, free service" and so on.

This is why we often hear the opening remarks of customers in the store, that is, "this is the reason why AVON counters are free," and "buy it".

Some clothes to join him in the promotion seems to be very tempting. "Buy your product, you will have a lot of value. You can get a valuable gift of $20 and buy it!" so customers rushed to the scene to pay for the purchase, ready for a little extra gain. When the customer bought the product, they asked them to take a shopping ticket and wait there. They also played the lottery and raffled the customers. Finally, only a few of the customers got the gift, so that some customers were screamed and some customers even left halfway. The host spoke loudly on the stage, and the people left long ago.

This gimmick often gives customers the feeling of being played and has no good impression on the brand.

When shopping for gifts, it is better to reduce unnecessary links, such as taking small tickets to wait in line, taking small tickets for gift coupons, and then giving gifts.

When we send gifts at the promotional site, we must keep firmly in mind this military discipline.

Don't cry out and shout. It's also a waste of words, and it doesn't leave a good impression on the consumer's mind.

What a mistake!