"All Night" Brings New Silk Imagination.

As the opening ceremony of the 2014 China International Silk Fair and the China International Women's wear exhibition, recently, the annual exhibition of "Wan Shi Li night" brand launched by China silk famous enterprise, Wan Shi Li group, was held in Hangzhou.

This is the first fusion of the latest international fashion and traditional Chinese culture after the acquisition of the French top silk brand MARC ROZIER, and the "corner" of the Hermes silk CEO.

"In this brand show, we bring the latest scarf series of MARC ROZIER, so that more people can feel closer from pure" French made "fashion.

Tu Hongyan, director general of "Wan Shi Li night" and chairman of the board of directors of Wan Shi Li group.

"MARC ROZIER has one hundred years of exquisite silk skills and first-class design standards. Importing them is an important foundation for Marx's brand internationalization."

Tu Hongyan introduced, "since the acquisition of MARC ROZIER, the introduction of Hermes silk CEO, Wan Shi Li active layout, implementation of its brand internationalization strategy, focusing on raw materials, technology research and development, equipment introduction and design and other aspects of upgrading and catching up, shortening the distance between Chinese brands and world-class brands."

To this end, Wan Shi Li has created a new high-end silk scarf brand "WENSLI high-end" based on Chinese traditional culture and modern fashion performance.

It is reported that WENSLI high-end fusion of France, China, Hongkong and local design concepts, silk as an art carrier, from the traditional Chinese culture, history and modern aesthetics and fashion trends to get inspiration, and strive to create "national characteristics of modern fashion" brand style.

On the spot, Wan Shi Li broke the impression that we used to be gentle and elegant for silk, especially scarf accessories, which was only suitable for spring and summer. On the one hand, we chose the warm and thick scarves of the autumn and winter products series (real velvet, velvet, silk hair); on the other hand, we used bold, strong color collisions and overlapped materials to turn the scarves as the supporting role of the clothing series into the leading role, and to show them in the form of ready-made clothes, so as to bring people a brand-new silk imagination.

As an important part of the "big business night" brand show, the model in Yonggui dress has been noticeable with the melodious classical rhythm.

Deep tillage

And the silk culture products should be regarded as the most important part of the "custom service".

It is reported that

Extended advanced customization

The biggest point is based on the traditional clothing culture, divided into cheongsam, men's business clothes, host costumes, marriage series, banquet series.

There are over 20 intangible cultural heritage sericulture successors in China.

"A Chinese dress beads are all worn by one piece. All the drills are heated by a SWAROVSKI drill. Besides embroidery, Xiang embroidery, Yue embroidery and Shu embroidery, embroidery is also used for some lost arts and crafts. The production of dragon and Phoenix robes needs hundreds of processes."

Tu Hongyan said, "the connotation comes from the understanding of Chinese clothing culture, the understanding of silk fabric performance, the assurance of international fashion elements, and the exquisite customization process.

Every Chinese dress is a work of art. "