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Wenger Male And Female Shoes "Core Competence" Leads The Brand Road

2014/10/14 17:23:00 29

FootwearFootwearFootwear

  

Shoes and clothing

The industry has been hit hard in recent years, but it is normal to be sluggish. Some brands, however, are standing firm in their peers and achieving good results by virtue of their unique "core competencies".

As the main brand of Hang pin company, Wenger is one of the dazzling stars in busy business world.

Wenger knows well

footwear industry

Market pformation is the trend of the times. Only by establishing and maintaining core competencies can we create sustainable development of competitive advantage in order to ensure the long-term existence of Wenger brand.

In order to better cater for the new generation of consumer groups' preferences and consumption patterns, Wenger broke through the bottleneck and got the top priority with the breakthrough of "many styles, new styles, good quality, low price and convenient purchase".

Many styles

In 2013, hang pin company, with international brand Wenger Wenger, entered the domestic market with the business mode of "multi category and fast fashion". Once again, it led the change of business mode of shoes and clothing industry again as the leader of industry change. Heng pin positioned the business target of Wenger Wenger shoes as "the first fast fashion brand in international brand", and won the top spot with fast update rate and convenient purchase.

New style

With the unique international vision and unique resource integration capability and international product supply strategy of Wenger, Wenger has been led by the European cooperation team from information, design, R & D, and plate making to ensure the absolute advancement of Wenger's product style and performance.

Good quality

The strategic ability of Heng pin company is mainly accumulated from the growth of the company, and the experience of international brand operation has been accumulated for decades. The industry's strategic vision, accumulated brand operation experience, industry resource integration and industry anticipation ability have made it difficult for other enterprises in the industry to look forward to it. Wenger Wenger brand, the international century brand, has profound historical and cultural background and enjoys high international prestige. Its military knives, watches, bags, backpacks, shoes and outdoor products are of excellent quality, and the brand sales outlets cover 135 countries in the world.

In the past hundred years, the Swiss Army knives, a world-renowned Swiss brand of men's and women's shoes, has gradually evolved into the pronoun of "functions, characteristics, trustworthiness, durability and so on." the quality of Wenger's brand has made Wenger brand enjoy high prestige in the international market.

Because the core competence can promote the competitive advantage of Wenger brand, it is better to establish a core competence than competitors in Wenger.

Shoe products

The long-term development has a fundamental impact.

And "many styles, new styles, good quality, low prices, convenient purchase" and other core advantages of the tent, let Wenger on the brand's road is more brilliant! Look forward to more people with lofty ideals to join Wenger shoes brand, create a better brand future!


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