Fuzhou Department Stores Open Up New Paths To Play Arts And Crafts, From Promotion To Marketing.

In fact, not only shopping centers want to introduce art and culture into the marketing of the square, but also to promote passenger flow and increase consumer stickiness. Many Fuzhou department stores have considered this measure, and have been used more or less in marketing. However, compared with the shopping mall that costs millions of thousands of years to marketing, the department store has reservations about this way.

A mainstream department store in Fuzhou told reporters that the collection of customers in Fuzhou is mainly through catering. Cultural and artistic elements do have a certain role in collecting guests, but the marketing of cultural and artistic activities is elegant and costly, but Fuzhou has not yet reached that level. Such as K11 in Shanghai, Yitian holiday in Shenzhen, Harbour City in Harbour City in Hongkong, and Times Square, etc., they invested much in arranging artistic themes. Their cultural and artistic activities were not two days a day, but continuous.

The mainstream Department store The responsible person admitted that he once wanted to do something similar to de Yun club or concerts, but once he knew it, he could not bear the cost. The exhibition of famous paintings also needs more than ten thousand two or three days. The gross profit of department stores is now calculated, for example, the sales volume of 8 million yuan can be 1 million yuan gross profit. If such a marketing campaign is held, it does seem to be a big deal.

She believes that from the current situation, the various business circles have been from the sales promotion to the era of marketing.

Taking advantage of this "small apple fever", there are two versions of marketing in Fuzhou East Jie Kou business circle. The staff of Dong Bai Dong Street store played a flash in three lanes and seven alleys in Fuzhou. With the rhythm of the happy little apple music, Fuzhou East hundred employees gathered from all sides and jumped up the energetic little apple hot dance, and finally shouted "Ping" an "child" to "save" the slogan; "the ocean world store" packed the internal employees' inner purchase meeting into a marketing event, adapted the lyrics of the little apple in animated video mode, "you are my big ocean welfare, I love you too much, and the low discount warm my heart......" Witty and entertaining in the form of entertainment.

And the 54 way. Wangfujing From the children's thinking and visual angle, the Department 3F children's district takes advantage of the colorful feature and combines the themes of the dream cartoon, through the colorful zenith, 3D cartoon stickers, cartoon antiskid floor mats and cartoon modeling arches, to create the exclusive world of children with DreamLand as the theme.

Interviewed by reporters Fuzhou business circle Insiders believe that cultural and art marketing can be a supplement to shopping malls marketing, but not to win the competition. There are observers who say "art shops" and "artists do shopping malls" are very different, like "men" and "women". In the final analysis, women prefer men with artistic taste, rather than literary young men. Shopping malls also need to improve the environment to achieve the purpose of collecting customers and selling.