Wuhan'S New Moore City Is Upgrading Its Old Shopping Malls.

At the end of last year, there were more than 40 commercial complexes in Wuhan, and more than 10 commercial complexes will be unveiled this year.

Facing new business

"Aggressive", the old local shopping malls have been upgraded to maintain their positions.

Last week, reporters visited the Hankou city square on Hou Hu Road, several new MALL, such as pan Hai International, reloading and opening people's paradise at Wangjia pier CBD. Most of the new businesses have been settled, but the average passenger flow is flat. Only restaurants, cinemas, video game cities and other types of stores are more lively.

On many group buying websites, the new MALL group purchase is obviously more than the old business circle, the discount price is relatively lower.

"Group buying is cheaper than it is, or is not used to visiting here," a sister in the pan Hai International Film Festival said, "shopping or going to Jianghan Road or Zhongshan Park."

Carrefour's promotion activities in Hankou city square are very intense, but it is also deserted.

Chen Wenjin, manager of the public affairs department of Carrefour Central District, said that the potential of the Lake store after Carrefour is huge. It is believed that after 3 years of market cultivation, it will be profitable.

Traditional department stores upgrading and maintaining their positions

85 Ms. Chen is a native of Wuhan. When it comes to buying cosmetics, she will go to Wu Shang square.

"Jianghan Road itself is the largest MALL, and the center department store is more than a cafe, and can see a movie."

In fact, many people are accustomed to visiting the traditional shopping district of traditional department stores. They are not only nostalgic feelings and habits, but these industries are constantly adjusting to meet the needs of consumers.

Last year, the Wangfujing department store built the first downtown outlets, and upgraded to build BELLE MAP store. The high rise floor outlets will be upgraded, and the factory shop's low discount style will continue, with single shoes as low as 30 yuan.

The central department store has been pformed into the Hongkong design gallery and Japanese Muji. It has established an independent catering center, a demand cinema, a tidal exhibition hall, etc. it is estimated that the EULA will be introduced on the 3 floor of the national day. On the 8 floor, it will introduce fashion brands and restaurants such as our home library.

Wuhan International Plaza is coming from Wuhan shopping mall. From 2006 to 2014, more than 100 luxury goods such as LV, GUCCI, HERMES, DIOR and so on were gathered in Canton. 1000 famous brand flagship stores and many famous restaurants and entertainment items at home and abroad entered the country.

"A special counter in Guoguang, Wuhan Guangzhou and world trade is mainly a window, and the cost of renting management is expensive."

Several clothing brand suppliers admitted that in many Hubei people's minds, shopping in these three shopping malls is a good thing. The brands sold in these stores are brand names. If we are here to gain a firm foothold, we can gradually expand to the new MALL. Even if the area is small, we must fight for it.

Last year, Guang Bai department store lost its way to Wangjiawan. This year, many shopping malls in Jiefang Boulevard have heard news of pformation. The construction of Zhongshan Avenue has undoubtedly had a profound impact on Jianghan Road business circles. Many shopping centers have begun to adjust their brands for decoration.

"Business is bad."

In fact, the biggest passenger traffic is still the traditional department store of the old business district. The new MALL has a large flow of catering and entertainment, but most brands do not sell as much as the department stores.

For example, Wu Shang square still maintains the first record of the national single department store; Wuhan International Plaza has maintained the sales advantage of international brands, and the total sales volume is expected to reach 6 billion yuan this year, of which the contribution rate of 100 famous products is more than 30%.

A mature women's clothing brand supplier said that the sales performance of traditional department stores mainly depends on women's clothing and cosmetics. Mature women prefer to visit the physical store and pay more attention to the consumption experience. The hardware facilities of the new MALL are relatively good, and they can stabilize the tourist source.