"Autumn Into Autumn" Clothing Brand Autumn Cotton Fashion Space Cotton

Autumn fashion has been on the stage of "pitional" popularity.

Half a month ahead of schedule quietly listing style materials similar to summer wear.

Some time ago, the capital of the city became a "autumn rain". The cool weather made the public feel the coolness of the early autumn and gave birth to the "early consumption" of autumn clothes.

Many shopping malls have quietly installed their autumn clothes. Whether they are shoe areas or clothing areas, the new autumn clothes occupy the most prominent positions in the counters, which are earlier than in previous years.

Reporters saw that people in the streets wore thin knitted sweaters and long sleeved T-shirts on low temperatures in the morning, replacing shorts with trousers.

The new autumn wear comes on sale. The best sellers are jeans, jeans, denim shirts, etc.

On the fabric, this year's autumn space cotton fire can be said to be incredible, followed by Eugen yarn and mulberry silk.

market

Discounted sales of autumn clothes quietly appear.

At the moment, it is the time when the autumn clothes are listed in succession and the summer clothes are digested in stock.

Recently, the reporter visited dozens of brand stores in the capital, and the summer clothes were discounted, and the fashionable clothes were put into the window and other prominent positions.

There are many brand counters for the summer.

And the old autumn clothes are put out for the end of season promotion, the dressing room and the cash register are lined up, the brand has improved sales volume, and the mall has also earned enough popularity.

Reporters interviewed found that the current summer clothing discount is strong, promotional activities are many, many styles have been sold off code.

According to the shopping guide, most of the customers came rushing to discount the summer wear, because the weather had not yet turned cold and could be worn for a while.

A shopping guide at ZARA store said that the summer wear started from the beginning of July, and the sales promotion was very strong. The autumn dress was on sale from 7 this month. Only a small portion of the summer wear was left.

In some brand clothing shops, apart from the discount of summer wear, many counters will give up two or three shelves, with lightweight new knitted sweaters, chiffon long sleeved shirts, and so on.

Compared with the summer wear that is being promoted, there is no conspicuous "new" or promotional label.

Although the price of the autumn dress is strong and basically no discount, it attracts some young people who are not sensitive to price and pursue the trend.

In a few minutes before reporters stayed in front of a fashion women's shop, many customers were attracted by the new autumn dress when they entered the shop. Many customers chose to try it on and some people bought it.

However, most of the citizens still have a wait-and-see attitude towards the "high above" autumn wear.

"Don't rush to wear the autumn dress now, wait for the price to buy it again."

Ms. Zhao said.

Found that the market share jumped ahead of half a month listing.

In the past two years, autumn clothing has been listed year by year.

Often the enthusiasm of new products in summer has not yet passed, and the new listing of autumn clothes has arrived.

The golden season for summer wear sales is May and June each year, July and August summer wear is in the discount season, mid autumn is listed in mid August, and summer wear is gradually withdrawing from the market.

Many salesmen in the interview said that compared with the previous years, the autumn clothing listing this year was nearly half a month earlier.

"Just entered the autumn in August," a salesperson at a clothing store told reporters, because the clothing sales cycle, so most of the brand clothing will be ahead of the new.

Just like today's summer wear and discount, new clothes are being installed in autumn, and clothing suppliers are already rushing to make winter clothes.

The sales staff told reporters that the "autumn first" listing has become a trend, but also a result of market competition and market share. "After the late spring and early summer sales, the summer wear has been almost digested, and the first season of autumn clothing can stimulate consumer desire."

A clothing brand promotion staff said, in fact, the current autumn paragraph is mostly pitional, "style or summer wear, but slightly changed the design and added some cloth."

The person said that compared with the summer clothing and spring clothing market, the sale time of autumn clothing will be longer. "Listing in advance, placing the autumn clothes in a clear position is intended to show, while guiding consumption at the same time, it also gives people a bright look, which can stimulate consumers' desire to buy and lay the foundation for later consumption."

According to an industry insider, the consumer market is not very prosperous in recent years, and the market competition is becoming more and more intense.

In order to gain more market share, many fashion brands have been making great efforts in design, brand and strategy. Therefore, in recent years, fashion brands have been updated more frequently and new ones have been accelerating year by year.

Popular fabrics

Fire without friends: Space cotton

This year's new style of autumn clothes can really be regarded as the world of space cotton. The autumn style of T-shirts, jackets, skirts and windbreaks made from space cotton can be seen everywhere.

The space sponge has good elasticity, crisp texture, light fabric, soft, smooth and no wrinkle. It is made of ready-made garment and is not very easy to deform.

Before the space cotton clothing in the majority of pure color, this year's color is more popular, after all, young people prefer beautiful.

Wedding dress: Ou Gensha

Eugen yarn is a kind of yarn.

Recently, it has been gradually integrated into all kinds of clothes.

At the beginning, there were more splicing and cotton or yarn quality splicing, but the trend this autumn is to make clothes individually.

For Eugen gauze, people who like it feel good and do not like it too hard.

Eugen gauze looks good, but it's too hard to wear.

In terms of washing and washing, Eugen's clothes should not be hung on the hangers. They should be laid flat and dry. One is to prevent the hangers from hooking, and the two is to prevent clothes from leaving.

Silk in autumn: mulberry silk

Mulberry silk is a natural animal protein fiber. It is very clear and comfortable.

Although mulberry silk is cool and suitable for summer wear, it has become a new favorite in the early autumn.

Due to the particularity of mulberry silk fabrics, we must pay special attention when cleaning.

You'd better wash your hands and Soak clothes in water for more than three minutes.

It is not to be wrung dry.

If it is not pressed, it can be touched with 70% fingers when the garment is dry.

Remember that laundry detergent, laundry soap, soap and other washing products can not be used, and can not be mixed with other clothes.

Wen he photo / Zhang Ying

Fashion style

Best seller: cowboy products

Reporters visited several shopping malls and interviewed several major clothing brands, and found that after the autumn market, the cowboy products were the best selling styles, especially the famous boutiques and fast fashion brands.

Take the C&A brand store as an example, its jeans and denim shirts attract a large number of consumers.

"After the fall, the temperature difference between the day and night obviously increased, and the skirts and shorts were slightly cooler."

Jeans are the most practical ones. They can be worn all the way to winter, and there are many styles of autumn clothing this year, so they pick more styles and store up goods for the autumn and winter.

The most practical type: knitted sweater.

In the early cool autumn, the knitted sweater is the most practical. A knitted outer garment can solve all the troubles of the early autumn day and night temperature difference.

Compared with previous years, the new knitted sweater this autumn pays more attention to the details of the design sense.

For example, ZARA brand knitted sweater, knitted and leather stitching a more tough and capable; and H&M this year's new version has also introduced a thick line big hole knitted jacket, warm effect is good, fabric is better than fine needle knitting.

Latest fashion: Retro pleated skirt

With the rise of retro fashion, careful consumers will find that this autumn's New Retro pleated skirt is back in fashion. Many brands can find conjoined, single, long and short pleated skirts.

In Europe, five plus, Taiping bird and other fine clothing brands can also find wave point, retro printed pleated skirt style, of course, fairy like elegant pleated skirt can also be found, but after the early autumn may not be useful.

"Transitional" clothing is most popular in early autumn.

After the beginning of autumn, all kinds of new autumn clothes are busy listing in bulk, and the summer dress has not been swept away. All kinds of discounts have attracted a lot of popularity, and some "pitional" clothes suitable for late summer and early autumn are especially popular among consumers.

Reporters in Han Guang Department store, Guo Rui City, Tianhong Department store and other shopping malls, many brands of new autumn clothes have been linked to shelves, and are selling hot summer clothing "the same arena."

Men's long sleeved shirts, thin coat, windbreaker, women's long skirts, suits and so on have been listed.

The discount of summer sales at the end of the season is different from the 2-5 discount. Such a big promotion has aroused many consumers' desire to buy.

Ms. yuan, who is looking for summer discount clothing, told reporters that it is very suitable to buy summer wear now, especially the "pition" clothing such as middle sleeve shirts, long skirts and cowboy series, which are very suitable for wearing now.

Walk into the brand shops such as Ou Shi Li, Bai Jia Hao, all kinds of new autumn clothes have occupied the most prominent position in the cupboard, and chiffon jackets, long T-shirts, skirts and so on are very eye-catching.

In addition, the "multi-functional cards" produced by some outdoor sports brands are also very popular.

For example, the ultra-thin section of the cicada, dry clothes, waterproof climbing shoes, hiking shoes, waterproof backpacks, these are very suitable for late summer and early autumn outdoor sporting goods sales are soaring.

The reporter noted that although many clothes are marked "

The logo is not very different from the summer dress, but it is mostly short sleeves, but the fabric is slightly thicker.

A brand official told reporters that in the past two years, it has become a trend that the autumn section should be listed first. In order to elongate the sales cycle of the autumn dress, it is also one of the marketing strategies to take the lead in some seasonal pition styles.

By September, when the temperature falls steadily during the Mid Autumn Festival, autumn sales will peak.