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How Distributors Manage Channels Well

2014/4/12 23:13:00 100

DistributorsChannel ManagementBusiness Strategy

Order: it is better for the two party to place an order in advance and unify the order to the company.


Delivery: a lot of goods are obtained by the distributor.


Money back: all the same money is returned to the manufacturer. The best way is cash delivery, so that manufacturers reduce a lot of risk. If the cash is not available, the dealer will have more profits than the other ones.


Plan: dealers have sales plans (their own sales plans, not regional sales plans), and a group of no sales plan, all the sales plan will be handed over to the sales team led by the sales representatives.


   Price This is the most important thing, whether the distributor or batch should sell the goods according to the lowest price stipulated by the manufacturer, whether it is selling well or new products, and the actual lowest price is not allowed in the current market. For example, the price of Colgate toothpaste per box is 204 yuan, when the manufacturer can provide a minimum price of 207 yuan. If a violation occurs, a group cancels its distribution qualification in the same month, and the distributor will be fined by the manufacturer, because he has handed in a number of deposits that he did not pay.


   Promotion All promotions and rewards should be open and transparent, and do not bring benefits to individuals.


Salesman: the role of a manufacturer in recruiting a salesperson for a dealer is to make a terminal for the manufacturer or to do the work of the network. However, many dealers ask the salesperson to sell the goods of the non agent manufacturers. Is this not a help for the sake of the tyrant? And the sales representative dare not speak because his decision is determined by the completion of the dealer's plan, so he dare not offend the dealer. A salesperson should be led and managed by a sales representative alone, so that his purity will be fully served by the interests of the manufacturer. In the new channel, it is still necessary for distributors and a group of recruited salesmen to assign different ranges to each salesperson (the salesperson is not big or small, because there are no big customers). He must sell the goods of the manufacturer. At that time, the distributor or a group of warehouses is the salesman.


   Personnel wages Manufacturers still have to open up funds for dealer managers, storekeepers, and so on.


Then what kind of business can be used as a distributor? The strength of the local market is no less than that of the dealer, or it has an impact on the local market price and is very important in the external county market. Suppose that in a city that sells 1 million of a month's sales volume, there are 3 wholesalers who sell 80 thousand in 80 thousand months, and in other counties they have 2 large sales volume of 90 thousand months.


In this way, there is no customer who fleeing goods and no market for fleeing goods. If there is a customer who does not buy it in your sales range, then he will not sell the product you sell. If there is a commodity sale, it will happen to sell goods or sell fake products. So your product is very profitable, because manufacturers are selling profits with the same product, and they will be a profit fart. Will they refuse to sell your products?


The penalty for fouls is carried out by the inspector, making money with money. The main task of the sales representatives is to help distributors to do marketing, and dealers reduce a lot of work, so it is no problem for them to complete their own sales. The information obtained in the canal system is the most authentic and valuable.


  

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