Join Hands With Alibaba To Launch The Industrial Revolution Of Retail Business.

Alibaba group and intime business group jointly announced in March 31st that Alibaba will invest in Yintai business with a strategic investment of HK $5 billion 370 million. In the next three years, Alibaba will have a shareholding of up to 26.13% for Yintai, which means that Alibaba will become the second largest shareholder of Yintai business group. What kind of spark will the Alibaba's giant e-commerce giant cooperate with Yintai's real business tycoon? Will the retail industry usher in an industrial revolution? What will happen to the traditional commercial real estate in this context?

　　 move Internet Era "Ali + Yintai" combination will clear the industrial chain horn

Yintai has already begun to welcome the impact of the electricity supplier era, and its Yintai online has been running for several years. It is understood that the Ali stake in Yintai, the source of last year's "double eleven" cooperation. Yintai business CEO Daniel Chan said that last year's double eleven partnership between Ali and Yintai made Yintai net sell more than four times a day. The 38 section of this year's cooperation, the two sides together to launch Yintai treasure, Yintai department store 15 years accumulated VIP customers close to 1 million 500 thousand, Yintai Po launched in a short one or two weeks, more than 1 million of the membership.

Alibaba shares INtime Before the business, Yintai business signed a strategic cooperation agreement with Alipay last year. According to the business ranking of China's listed department stores released in 2013 by some agencies, Yintai commerce ranks the top ten in the department store industry. The comprehensive cooperation between Alibaba and Yintai business means that the dead ends of their retail chains have been eliminated. After that, all members of Yintai department store have fully opened up with Taobao members. At present, the payment system has already begun to merge gradually. After that, Yintai can use Alipay to pay, and Taobao can use Yintai card to pay.

　　 Fully integrate online and offline "O2O" to create a new mode of retail business

stay Ali In a news conference on Yintai business, Daniel Chan, CEO of Yintai business, said that the future business form will develop towards a broader consumer community. More and more users will be communicating with each other to interact online and offline, and communicate through mobile phones, terminals, including future new devices. In turn, on the basis of members' access, payment can be completed through online and offline interchanges, so that consumers can get better payment ways.

Through online and offline interchanges, business practitioners can accurately know when, where, and what kind of consumption the consumer has made. The precipitation of these data will eventually become the foundation of big data, plus the big data of Alibaba and Taobao, which will bring new commercial value. In the future, Yintai business should be a consumer driven solution provider based on physical business and Internet. Maybe it will not be a department store in the future. It is certainly not a mode of e-commerce which is common now. It is a brand new mode.

"O2O" (on line to off line, online to offline) opens up the following scenes of life: after you have finished testing clothes, take the handheld mobile data terminal to scan the code above, you can directly complete the payment process; if you are too lazy to do it, you can leave the shopping mall by car, and on the way you can complete the transaction process, then the shopping mall will send it to your designated place through the logistics distribution system behind. The dress is the style, size and color you have tried, but it is not necessarily the dress you have tried, it may be sent from somewhere else, this process may be faster than when you left the mall and watched the movie. Daniel Chan described a future. It is impossible to imagine and accomplish under the current condition of splitting the line.

　　 Retail business revolution forced traditional commercial real estate reconstruction

The Domino effect of online and offline integration on the retail industry chain is also affecting the development mode of commercial real estate in the future. For such a change, the commercial real estate developers represented by Yintai land have already started to respond ahead of schedule, and the projects developed in Chengdu have made targeted layout. Located in Dayuan's Yintai city project, its important role is Alibaba's future western base. It is understood that in the future of Yintai city in Chengdu, Alibaba's Alipay, Tmall, Juhuasuan and other products will experience offline stores.

It can be imagined that with the cooperation of Alibaba, a firm with a successful password in the era of e-commerce, Yintai will never stick to the rules in the operation of commercial real estate. "At present, Yintai city in Chengdu has not introduced such an absolute main store as Yintai department store, only some of the sub main stores, and even the large supermarkets that had planned more than 10000 square meters, were finally cut off by half of the area, because the future business consumption patterns may change, and Yintai must adjust ahead and take the initiative," said the project leader of Yintai city.