China'S Luxury Consumer Market Is Facing A Crisis.

< p > during the National Day holiday in China, the Chinese a href= "//www.sjfzxm.com/news/index_c.asp" > high-end brand < /a > can be seen everywhere in China. The average Chinese tourist buys 8000 pounds of goods in the UK.

The consumption power of Chinese people is dwarfed by the "tyrants" in the Middle East.

But in China, the sale of luxury goods is far from crazy like Britain.

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A picture at the beginning of the year was impressive. A moment after the opening of a shopping mall in the UK, several Chinese women were running in front of the team in order to grab their favorite merchandise, with smiles on their faces, just like children running into amusement parks. P

This year, this scene has appeared again in Britain.

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< p > it is reported that Chinese tourists most like to buy handbags, < a href= "//www.sjfzxm.com/news/index_x.asp" > leather shoes < /a > watches, valuables and so on.

According to a latest British survey, the average Chinese tourist buys 8000 pounds (78354 yuan) of goods in the UK.

The consumption power of Chinese people is dwarfed by the "tyrants" in the Middle East.

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In addition to the sharp increase of Chinese tourists in London's busiest commercial streets, the popularity of Chinese has also risen sharply. Many shop assistants can speak Chinese, and posters in shops are also written in Chinese. < p >

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Apart from the Chinese UnionPay card, the famous Searl & Co. store also has 40 Chinese interpreter ready to provide services at all times. P

Harrods is also equipped with 100 Chinese plations. The average Chinese customer admitted last year consumes 3500 pounds (about 34280 yuan) per person.

Even shop assistants who can not speak Chinese have been trained. According to Chinese etiquette, they have to use their hands to pick up their guests' credit cards.

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"P" reported that "Chinese people usually carry the" spoils "bags to the subway, or even give seats to the more needed passengers.

Chinese tourists staying in hotels are generally not very well known, but these hotels are willing to provide Chinese breakfast. "

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Besides P, Chinese tourists are also keen on discounted luxury goods. For this reason, the Brest shopping village, which offers famous discount, has become a must for Chinese tourists.

British Prime Minister Cameron once asked Chinese diplomats in Britain about how to attract more Chinese to Britain.

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< p > but in China, during the National Day holiday, the consumption of < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > was not so crazy in Britain.

According to the Shenzhen special zone daily, during the National Day golden week, there has not been a sharp rise in luxury consumption.

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< p > a number of luxury items have been priced out during the National Day: the Gucci black handbag with a price of 4800 yuan, the current price is 3400 yuan, and the red lady handbag of the original price is 22100 yuan, the current price is 16800 yuan...

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< p > the reporter inquired about the reasons why the sales consultant reduced the price as a customer, and the other replied that there were many reasons such as changing the goods, changing the production and clearing the goods, but the decrease in sales volume was still the main reason.

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< p > in Guangzhou, a number of department stores told reporters that gold, autumn and winter clothing and household appliances became the highlight of the holiday sales, with a magnitude of over 10%.

The sale of international luxury brands has not improved.

ZARA, a fast fashion brand on the first floor of Wan Ling, gathered a lot of popularity. However, other shops, especially the two storey floors, had fewer people. Even though many brands had been reduced to 90 percent off or 70 percent off, ELLE and DAZZLE salesmen said they had not traded on that day.

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Wu Fenglan, an associate professor of economics at Shenzhen University, pointed out that in June last year, China's first public funds were not allowed to purchase regulations on luxury goods, which made the consumption of luxury goods in China Limited. The anti-corruption, frugality and improvement of work style proposed by the Central Committee had an impact on the entire luxury industry.

The introduction of the eight regulations led to a sharp decline in sales of luxury goods, which is related to fingertip corruption.

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Zhou Ting, President of the luxury goods expert and the Institute of wealth and quality research, said that the official consumption of liquor like this is more affected by the policy, but these are all the consequences in the short term. With the stability of the national policy and the recovery and adjustment period of the market, P will gradually return to the state of adaptation.

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< p > "this is also a signal! The market consumption group has changed.

Former consumer groups are concentrated in the northern Guangzhou and Shenzhen, the first tier cities and officials consumption.

Now more luxury consumption comes from the private sector.

Luxury consumption from the private sector is rational and orderly.

Zhou Ting admonished luxury management and managers.

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