Home >
Li Yuanhai: O2O Logic Behind Traditional Orlies
< p > to store and pick up goods, it seems that a tiny service is difficult to satisfy for top quality discount. Why? < /p >
< p >, as a pioneer of < a href= "//www.sjfzxm.com/news/index_c.asp" > outlets mode < /a >, it meets with vip.com and other electricity providers. How to stabilize the line and play the role of the electricity supplier better? < /p >
< p > Li Yuanhai, director of logistics of top grade discount electric business, explained the difficulties and breaking strategy in the process of integrating traditional chain stores online. < /p >
< p > below is a record of the dialogue between reporters and Li Yuanhai: < /p >
< p > reporter: top grade discount logistics plan is built around what kind of core. How does the top grade discount logistics combine with O2O? < /p >
< p > top quality discount Li Yuanhai: from my point of view, the biggest difference between the online and offline integration and the traditional electricity supplier is the different sources of goods. The goods of traditional electricity suppliers are basically in their own warehouses, and they only need to manage their goods well. Online and offline integration is the sharing of resources, goods in stores rather than in my warehouse. What we have to do is how to store and store the goods on the Internet for sale and share, and timely distribute the goods sold to the logistics center to deliver the goods to the customers. < /p >
< p > reporter: it is said that the scale of the top grade discount line is relatively low. Is this structure the same as online? How can we better manage the goods of the electricity supplier and store? < /p >
< p > top quality discount Li Yuanhai: we basically sell 90% of the goods on line. (unless some suppliers do not support the online sales mode, as long as there are wires offline. < /p >
< p > 70% of our goods are still coming out of the store. It shares the stock to the online and sells the goods in the procurement mode after online sale. Another 30% of the goods are like stores, which are managed by suppliers. Another part is self mining, and this proportion is also gradually increasing. < /p >
< p > reporter: in this case, is it required that the electricity supplier warehouse be built near the store? < /p >
< p > top quality discount Li Yuanhai: that's not true. Our warehouse is downstairs at our headquarters. There is a warehouse of more than 3000 square meters on the Fifth Ring Road in Beijing, specially designed for electric business. The goods under the line are not managed by us. Its logistics and distribution are all the shopping guides of suppliers and stores. < /p >
< p > reporter: do the stores share the goods on line? Are there any conflicts on the online and offline orders? How do we solve the problem of logistics distribution? < /p >
< p > top quality discount Li Yuanhai: This is not solved by logistics, but by technology. The store has the merchandise management system that we are proud of. Unlike traditional businesses, they sell whatever the suppliers are willing to sell. We ask suppliers to input inventory data into our system. We will also guide them to sell goods well and replenish them. Those goods are not sold well, and they need to be withdrawn. < /p >
< p > online and offline integration is actually achieved in this way. Although his goods do not belong to me, inventory information goods are managed by us. < /p >
< p > reporter: what is the proportion of top grade discount online and offline? < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > top quality discount < /a > Li Yuan Hai: from the perspective of turnover, the overwhelming majority of the line is around 80%. < /p >
< p > reporter: How did the electricity supplier business last year? < /p >
< p > top quality discount Li Yuanhai: last year, more than 2 billion. < /p >
< p > reporter: is there any urgent problem to be solved in logistics? What is the next plan? < /p >
< p > top quality discount Li Yuanhai: I came from a pure electricity supplier, and the electricity supplier has been doing it for more than ten years, and there is a gradual adaptation process. < /p >
< p > everyone is doing online and offline integration. It has many advantages and no inventory pressure. But at the same time, the response speed is slower. In the current mode, it will be almost second days before delivery. Now the electricity providers are fighting for services, and distributing the time limit. This is our constraint. If we get more goods from the line, the customer experience is worse. We hope that the ratio of goods in the warehouse and goods in the store will be more reasonable so as to enhance the customer experience. < /p >
< p > reporter: can offline stores be self mentioning? < /p >
< p > top quality discount Li Yuanhai: not now. The source of our goods is not a point. Maybe the goods ordered by the user will be sent to him from other stores. He has not mentioned the fast delivery we sent him. He may be asked to pick up the goods in the nearest store in the future. < /p >
< p > reporter: before the top grade discount launched a Alipay and sweep code payment. What is the impact on Logistics? < /p >
< p > top quality discount Li Yuanhai: This is actually nothing to do with us. It mainly supports the sales part under the line. Customers do not have to queue up in the store. At present, Beijing supports cash on delivery, and we are promoting it to other regions. < /p >
< p > reporter: top grade discount electricity supplier is taking a similar vip.com mode to do special time sale. What are the new requirements for logistics and inventory turnover? < /p >
"P > upper product discount Li Yuanhai: the model we use now is to get all the goods into the warehouse of the electric business. After finishing, we will carry out the sale on line on the same batch and then push it to the" big factory "of the store. Because these goods are arranged by us, they can be sold in stores in 2-3 hours. < /p >
< p > reporter: is there any special area in the store where the special products are sold? How do stores distinguish between pool and self run? < /p >
< p > top quality discount Li Yuanhai: store stores are adjusted every week, good brands come in, even expand the area and sell badly. They make plans for temporary promotion venues. < /p >
< p > reporter: how is the sale of flash buying business? < /p >
< p > top quality discount > a href= "//www.sjfzxm.com/pioneer/" > Li Yuanhai < /a >: Flash buying is also just beginning. For example, we can see in our website that we are now working with "Pathfinder". The selling rate is usually around 30%, and it sells 7-8 yuan a day. < /p >
< p > reporter: will the cost of purchasing this item be greater? < /p >
< p > top quality discount Li Yuanhai: not necessarily, vip.com has made this model relatively mature, so we just have to follow suit. Because the fast forward and fast logistics operations will increase a lot. Nothing else has changed much. < /p >
< p > reporter: will vip.com have an impact on traditional outlets? < /p >
< p > top quality discount Li Yuanhai: our scale is still small. Online and offline there are different customer groups, the market is big enough, far from who will be stuck to the point of no development, everyone is developing together. The growth rate of our offline relative line is actually greater. < /p >
< p >, as a pioneer of < a href= "//www.sjfzxm.com/news/index_c.asp" > outlets mode < /a >, it meets with vip.com and other electricity providers. How to stabilize the line and play the role of the electricity supplier better? < /p >
< p > Li Yuanhai, director of logistics of top grade discount electric business, explained the difficulties and breaking strategy in the process of integrating traditional chain stores online. < /p >
< p > below is a record of the dialogue between reporters and Li Yuanhai: < /p >
< p > reporter: top grade discount logistics plan is built around what kind of core. How does the top grade discount logistics combine with O2O? < /p >
< p > top quality discount Li Yuanhai: from my point of view, the biggest difference between the online and offline integration and the traditional electricity supplier is the different sources of goods. The goods of traditional electricity suppliers are basically in their own warehouses, and they only need to manage their goods well. Online and offline integration is the sharing of resources, goods in stores rather than in my warehouse. What we have to do is how to store and store the goods on the Internet for sale and share, and timely distribute the goods sold to the logistics center to deliver the goods to the customers. < /p >
< p > reporter: it is said that the scale of the top grade discount line is relatively low. Is this structure the same as online? How can we better manage the goods of the electricity supplier and store? < /p >
< p > top quality discount Li Yuanhai: we basically sell 90% of the goods on line. (unless some suppliers do not support the online sales mode, as long as there are wires offline. < /p >
< p > 70% of our goods are still coming out of the store. It shares the stock to the online and sells the goods in the procurement mode after online sale. Another 30% of the goods are like stores, which are managed by suppliers. Another part is self mining, and this proportion is also gradually increasing. < /p >
< p > reporter: in this case, is it required that the electricity supplier warehouse be built near the store? < /p >
< p > top quality discount Li Yuanhai: that's not true. Our warehouse is downstairs at our headquarters. There is a warehouse of more than 3000 square meters on the Fifth Ring Road in Beijing, specially designed for electric business. The goods under the line are not managed by us. Its logistics and distribution are all the shopping guides of suppliers and stores. < /p >
< p > reporter: do the stores share the goods on line? Are there any conflicts on the online and offline orders? How do we solve the problem of logistics distribution? < /p >
< p > top quality discount Li Yuanhai: This is not solved by logistics, but by technology. The store has the merchandise management system that we are proud of. Unlike traditional businesses, they sell whatever the suppliers are willing to sell. We ask suppliers to input inventory data into our system. We will also guide them to sell goods well and replenish them. Those goods are not sold well, and they need to be withdrawn. < /p >
< p > online and offline integration is actually achieved in this way. Although his goods do not belong to me, inventory information goods are managed by us. < /p >
< p > reporter: what is the proportion of top grade discount online and offline? < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > top quality discount < /a > Li Yuan Hai: from the perspective of turnover, the overwhelming majority of the line is around 80%. < /p >
< p > reporter: How did the electricity supplier business last year? < /p >
< p > top quality discount Li Yuanhai: last year, more than 2 billion. < /p >
< p > reporter: is there any urgent problem to be solved in logistics? What is the next plan? < /p >
< p > top quality discount Li Yuanhai: I came from a pure electricity supplier, and the electricity supplier has been doing it for more than ten years, and there is a gradual adaptation process. < /p >
< p > everyone is doing online and offline integration. It has many advantages and no inventory pressure. But at the same time, the response speed is slower. In the current mode, it will be almost second days before delivery. Now the electricity providers are fighting for services, and distributing the time limit. This is our constraint. If we get more goods from the line, the customer experience is worse. We hope that the ratio of goods in the warehouse and goods in the store will be more reasonable so as to enhance the customer experience. < /p >
< p > reporter: can offline stores be self mentioning? < /p >
< p > top quality discount Li Yuanhai: not now. The source of our goods is not a point. Maybe the goods ordered by the user will be sent to him from other stores. He has not mentioned the fast delivery we sent him. He may be asked to pick up the goods in the nearest store in the future. < /p >
< p > reporter: before the top grade discount launched a Alipay and sweep code payment. What is the impact on Logistics? < /p >
< p > top quality discount Li Yuanhai: This is actually nothing to do with us. It mainly supports the sales part under the line. Customers do not have to queue up in the store. At present, Beijing supports cash on delivery, and we are promoting it to other regions. < /p >
< p > reporter: top grade discount electricity supplier is taking a similar vip.com mode to do special time sale. What are the new requirements for logistics and inventory turnover? < /p >
"P > upper product discount Li Yuanhai: the model we use now is to get all the goods into the warehouse of the electric business. After finishing, we will carry out the sale on line on the same batch and then push it to the" big factory "of the store. Because these goods are arranged by us, they can be sold in stores in 2-3 hours. < /p >
< p > reporter: is there any special area in the store where the special products are sold? How do stores distinguish between pool and self run? < /p >
< p > top quality discount Li Yuanhai: store stores are adjusted every week, good brands come in, even expand the area and sell badly. They make plans for temporary promotion venues. < /p >
< p > reporter: how is the sale of flash buying business? < /p >
< p > top quality discount > a href= "//www.sjfzxm.com/pioneer/" > Li Yuanhai < /a >: Flash buying is also just beginning. For example, we can see in our website that we are now working with "Pathfinder". The selling rate is usually around 30%, and it sells 7-8 yuan a day. < /p >
< p > reporter: will the cost of purchasing this item be greater? < /p >
< p > top quality discount Li Yuanhai: not necessarily, vip.com has made this model relatively mature, so we just have to follow suit. Because the fast forward and fast logistics operations will increase a lot. Nothing else has changed much. < /p >
< p > reporter: will vip.com have an impact on traditional outlets? < /p >
< p > top quality discount Li Yuanhai: our scale is still small. Online and offline there are different customer groups, the market is big enough, far from who will be stuck to the point of no development, everyone is developing together. The growth rate of our offline relative line is actually greater. < /p >
- Related reading
Interview With Zhang Dinghua, General Manager Of Shenzhen Lala Apparel Co., Ltd.
|
2013/10/2 22:44:00
41
- financial news | How Will The Spring Market Go? Investors Need To Consider Carefully.
- Industry stock market | Why Do A Shares Stumble?
- Association dynamics | Leather Industry Is No Longer Suitable For "Quantity Development".
- Recommended topics | This Winter'S Warning Of Winter Cooling, Are You Ready?
- Dress culture | IKALI (Yi Jialin) -- China'S Top Ten Children'S Wear Brands
- Children's wear | Today'S Children'S Wish List: Exclusive Wear For New Year'S Day
- Fashion brand | Yi Jialin: IKALI Five Princess Driving In 2016 Autumn Winter Shanghai Fashion Week
- Children's wear | New IKALI2016F/W In Autumn
- Fashion makeup | 《乘风破浪》好评如潮 赵丽颖的妆容太美了
- neust fashion | Flowers Are Blooming In Spring And Peach Blossoms Are Everywhere.
- Stylish Fashion Dress Wears A Romantic Style.
- Simple And Easy Street Show Shows Elegant Women.
- Han Fan With A Large Release To Teach You To Wear Fashionable Beauty.
- Five Ways To Solve The Problem Of Poor Execution
- Who Caused The Poor Execution Of Staff?
- Marketing Inspiration From "Good Voice In China"
- Trend Analysis Of Internet Marketing In 2014
- Trend Analysis Of Internet Marketing In 2014
- 2013 The Latest Bride Makeup Actress Performs Beautiful Bride Style.
- How Can A Brand Be Marketed With Microfilm?