Guizhou Shoe Shops Rely Mainly On Natural Growth And Marketing Concept Is Not Strong.
< p > Jinsha County belongs to Bijie city. Compared with the same level market in Guizhou Province, local a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > market maturity is generally, shops mainly rely on natural growth, marketing promotion concept is not strong, promotions are not many.
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< p > shoe industry profile < /p >
< p > Jinsha County shoe industry terminal distribution is more concentrated, mainly distributed on both sides of Cheng Zhi road and Changan Road, there are shops around the riverside road drum charm square.
As a whole, the sales of real leather products are better than those of sports and PU products.
The brand position of Er Kang, woodpecker, red dragonfly and spider king is more obvious, and consumers' cognition and reputation are higher.
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< p > men's shoes, woodpeckers, Yi Kang, red dragonfly, spider king and so on are more powerful.
Among them, 3 stores, 2 dragonflies and 2 dragonflies are operated by franchisees, and there are 2 shops in the spider's king.
AOKANG and San de la Luo belong to the same franchisee operation, the two stores are not far away from each other.
There are two stores in the area, one is operated by franchisees and the other is direct agents.
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P, women's shoes, BELLE, Kisscat, Daphne have exclusive stores, but there are only one shop and single door sales, less than the brand of "Er Kang", "Red Dragonfly" and so on.
Wenzhou fashion shoes do not have a facade in the local market at present.
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< p > casual shoes, Jin Wang is more powerful, there are 2 stores now, other brands have no monopoly stores.
In terms of sports brand, 361 degree, noble bird and Xi De long are slightly stronger, but store image is general.
Similar to other markets in other parts of Guizhou, sports brands are less active in local activities, and slower in style updates, mainly in secondhand goods and stock sales.
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< p > City profile < /p >
< p > Jinsha County's GDP is second only to the Seven Star crossing area in Bijie. Its financial revenue ranks first in the city. It is one of the first 20 strong counties in Guizhou province.
The local economy is dominated by coal electricity industry and liquor industry.
In 2012, the GDP reached 13 billion 15 million yuan, an increase of 17.6% over the same period last year.
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