The Scale Of Clothing Online Shopping Market Is Increasing Year By Year.

< p > a few days ago, the China Electronic Commerce Research Center released the 2012 China a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > electronic commerce operation report. It shows that since 2009, the scale of Chinese apparel online shopping market has been increasing year by year.

Among them, the growth rate in 2010 was swift and violent, with a growth rate of 100.8%.

In 2012, the scale of China's apparel online shopping market reached 305 billion yuan, up 49.9% over the same period last year.

Tmall occupies 71.2% of the total B2C apparel online shopping market, and the share of vertical suppliers is 5.4%.

< /p >

< p > Mo Daiqing, director of the online retail department of the China Electronic Commerce Research Center, believes that at present, China's clothing e-commerce has gone through the incubation period, the starting stage, the development stage, the maturity stage and the outbreak stage, and has huge space and potential.

Now, whether it is branding or channel vendors are using electricity providers to clean up inventory, it is regarded as an important task.

< /p >

< p > data show that as of April 17th, there were 50 listed companies in the 2012 annual report of the "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "clothing industry, with a total inventory of about 57 billion yuan, representing an increase of 36.09 compared with 2011, an increase of 6.76% over the same period last year.

From the perspective of business opportunities, e-commerce providers have been cooperating with garment enterprises in marketing through e-commerce channels to achieve win-win results.

For production enterprises, opening e-commerce can reduce costs and increase efficiency to earn profits. For electricity suppliers, sales can be achieved, and production and marketing rates can reach 95%.

< /p >

< p > more than one electricity supplier has launched an operation.

Fan Kong has launched a special sale of brand when it is limited to rush to buy the column. Dangdang has also opened the tail products and special products.

In this regard, insiders said that the sale of brand tail goods is a new clothing sales channel developed by the electricity supplier in the background of the rental of real stores, the increase in labor costs and the vigorous development of online shopping.

The sale of e-commerce brand tail goods is sure that consumers want more quality protection when buying online. The lower price psychology not only meets the requirements of apparel companies to clear up commodity stocks, but also quickly returns the funds, and can help attract customers' popularity and improve consumer dependence and trust by brand influence.

At present, the high inventory of clothing enterprises is the right time for electricity suppliers. To ensure the sustainability of this mode, it is necessary to further optimize the process and meet the needs of many parties.

< /p >