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After 90% Online Shopping Survey, The Proportion Of Clothing Is Up To 84.6%.

2013/5/16 20:12:00 31

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< p > with the rapid development of e-commerce, online shopping has become a part of people's life.

According to the survey, netizens of different ages have online shopping experience, so their performance characteristics are also different.

Recently, the online media association of the capital network media association, a joint Internet data service provider, has conducted a post-90s questionnaire to study the online shopping behavior of the post-90s generation. The results show that online shopping is more frequent after 90 years. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > and high value products have become the most favorite online shopping.

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< p > data show that the proportion of Internet users after half a year is "1~2 times", the highest proportion is more than 1/3, and more than 1/10 users are online shopping more than 8 times a month. For the post-90s online shopping users, "convenient and time-saving", "cheap price" and "complete product variety" are one of the main reasons for online shopping.

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< p > clothing items are most popular with users after 90% online shopping, reaching 84.6%, followed by < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > package accessories, 58.8%; daily articles are the main body of online shopping items; after 90 users are not interested in fitness, jewelry watches and mother and baby products; more than 40% of post-90s users spend most of their online shopping on more than 1000 yuan, indicating that they are willing to buy products with high value online.

"2000~4999 yuan" accounted for more than 16% of the total ranking second, which may be digital products.

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< p > investigation and analysis shows that with the continuous development of e-commerce, more and more Internet users will join the ranks of online shopping. This requires e-commerce companies to constantly optimize the platform and enhance user experience to adapt to Fei Renqun of different age groups.

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