Qingming Has Pushed The Market For Outdoor Products To Pick Up.

P > Qingming long holiday is coming, many people who have been suffocating for the winter have begun to plan for outdoor tourism and breathe fresh air. This spring has greatly promoted the warming of the outdoor goods market.

Compared with the sports brand market, the outdoor goods market has maintained steady and rapid growth in recent years, and many businesses have begun to compete for this new market cake.

But the performance of the market is that many consumers do not have professional knowledge of outdoor products, and most of them are outdoor products for professional outdoor sports. The cake of outdoor market in the eyes of many businessmen is actually not as delicious as it looks.

< /p >

In recent years, with the rapid development of the domestic outdoor market, outdoor sports have become an attitude of life that more and more people are willing to pursue. P

The development of outdoor brands in the past two years is the trend of the times. No matter the development of sports brands at home or abroad, there are no outdoor brands, including product development, promotion and sports brands.

The sale of outdoor brands has maintained a continuous growth trend for many years. In recent years, the industry has maintained a growth rate of 30%-40%.

< /p >

< p > however, according to the current market survey, many consumers do not have a professional understanding of outdoor products. Consumers are more concerned with outfits, and lack of knowledge about professional outdoor products such as mountaineering staff, backpacks, tents and so on.

Nowadays, there are more and more people wearing assault clothing in daily life, and more people regard former professional outdoor products as daily necessities.

Some outdoor products are professionally popular, which is good news for the expansion of the brand market. However, this does not mean that the spring of professional outdoor is coming.

Although the concept of outdoor has been accepted by more and more citizens, it has been touted.

However, in the early stage of the professional concept of domestic outdoor market, professional stores need to be bigger and stronger.

< /p >

< p > despite the rising status of outdoor brands, outdoor businesses have also launched outdoor outdoor concepts such as "Outdoors" to attract more consumers. However, the greater the outdoor market cake is, the more inseparable from the guidance of professional outdoor crowd and the promotion of outdoor enthusiasts.

When the professional outdoor population reaches a certain magnitude, the popularity of the outdoor brand will slow down. The international professional brand is bound to pay attention to the Chinese professional crowd market. In the domestic brand, the outdoor brand of full professional will appear or be stable; the outdoor brand of the whole mass will also be stable.

< /p >

< p > outdoor professionals as outdoor sports professionals are more concerned about outdoor a target= "_blank" href= "//www.sjfzxm.com/" > dress /a > mountaineering a target= "_blank" href= "_blank", "shoes" and "auxiliary tools" professionally, compared with department stores in outdoor brands, the concept of "Outdoors" and fashion, outdoor professionals tend to prefer professional shops.

This is also a problem that the outdoor brand and outdoor professional shop should consider in the future, that is, the market prospect of outdoor products is broad. But if we want to really feel the pulse of the industry, we still need to identify the location accurately.

< /p >