Fashion And Luxury Goods Are Also On Sale.

< p > Armani, Armani minimum hit 50 percent off < /p >

< p > "recently, Giorgio Armani saw a pair of shoes in Taigu Hui, only to know that it was playing 50 percent off. Later, it was discovered that many luxury brands were making a low-key discount."

Huang, who frequented luxury stores, told reporters that "in the past, luxury goods were rarely seen in Guangzhou, so they often went to Hongkong to buy them."

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< p > reporter recently visited Tai Koo Hui also found that Giorgio Armani, BALLY, Ferragamo, Longchamp were all low-key promotions, and the volume of merchandise was quite good.

For example, the Dragon shop is playing a 5-9 discount. In the long store, the reporter saw that although some of the products were 10 percent off, 5-7 of the products were sold in a large quantity. Apart from the classic discount, the rest of the shop was basically on sale. Some of the products were sold at a discount price of less than 1 thousand yuan. Just after the listing, the autumn and winter festival on the window was also discounted, but it was only 3000 yuan after the discount. "We started selling discounts in December 7th."

Sales staff told reporters, but now do not know when to finish, "but should be almost finished."

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"P" and Barry is now playing 40 percent off. In addition to a small number of new products and custom-made "a href=" http://sjfzxm.com/news/index_x.asp "leather shoes < /a", the shoes and bags are all on sale. A nearly 10 thousand yuan female bag is sold for 5000 yuan after discount. "We are not publicly discounted, and since October, members will receive a discount notice."

Sales staff said that the discount may continue until the end of the year.

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Less than P, and outside the COACH store, the word "SALE" is striking. The shop is also making 5-7 fold promotions. "It has been promoted for some time, and it is estimated that the end of the year will be over."

Sales staff told reporters.

Reporters saw in the shop that some classic styles are on sale, and the discount is even as far as the Panyu sea seal and another city, orlies. A classic bag is about 3000 yuan.

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< p > > a href= "http://sjfzxm.com/news/index_h.asp" > luxury goods < /a > Sales global slowdown < /p >

< p > "before, it was mostly to Hongkong that we could get discounted luxuries, but now I do not expect Guangzhou's luxury brands to be discounted."

Miss Chen, who has just returned from Hongkong, told reporters that there were not many brands in Hongkong, and the goods were not imagined. "Around the corner, there are some special items in the shops of Gucci (Gucci) and Burberry (Bob). There are 50 percent off bags, but the styles are not very good. Although the discount is still low, it has not been bought at last."

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< p > reporter observed that since last August, some luxury brands began to offer discounts, for example, some of the spring and summer goods in Versace had been hit by 5-6 fold. On Christmas Eve, the luxury brands in the city joined the discount group. After Christmas, luxury brands were still in deep discount.

Zhou Ting believes that if the discount of luxury brands has been discounted from October to date, and the discount is deeper, it is a case of outgoing storage. "There is no real discount season for luxury goods in China. The current discount is mainly due to poor sales in 2012, but the brand is expected to be insufficient, resulting in a lot of hoarding, so it will be shipped at a low discount."

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< p > in fact, sales of luxury goods have already felt the cold wind coming from the economic downturn.

Zhou Ting revealed that the major luxury group reported that in 2012, sales growth in the world has slowed down to varying degrees. Compared with 2011, the average growth rate is between 10%-20%, which is reduced by about 10%.

Reporters saw that Burberry announced a warning of declining performance last September, saying the external environment is getting worse and its annual performance will be at an expected low point.

In October, the growth rate of China's sales slowed down.

Recently, its third quarter earnings report showed that as at the end of December last year, total sales increased by 9% to 613 million pounds.

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< p > Hongkong's luxury price advantage is weakening. < /p >

< p > although the discount range of luxury goods in Hongkong is not very large, the purchasing power of luxury goods in Hong Kong is decreasing.

According to the statistics of Hongkong statistical department, retail sales continued to grow at a single digit rate from last July to 3.9% to 9.4%.

The Hongkong Retail Management Association analyzed the data and industry reaction. It estimated that the total sales volume last year was only about 7%, an increase of 17.8 percentage points from the previous year.

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< p > Hongkong local analysis suggests that this is related to the change of passenger structure in Hong Kong.

Although the number of visitors to mainland China has not decreased, the number of passengers in second-line cities has increased from 43% in 2011 to 65% in 2012. Their consumption power is nearly 7 lower than that of first tier cities, so the luxury goods market such as watches, jewellery and jewellery is the first to be affected.

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< p > taking last year's golden week as an example, although the number of mainland visitors to Hongkong increased by nearly 20% over the same period last year, the per capita consumption dropped by about 25%. < a href= "http://sjfzxm.com/news/index_p.asp" > < < /a > > Dong Yaozhong, director general of the Tourism Industry Council, once said that the per capita consumption was only 5000-6000 yuan.

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< p > Miss Chen believes that many brands now realize the same price between Hongkong and the mainland counters. There is a lot of traffic and accommodation costs. "Shopping in this way is very tiring. Now the price of Guangzhou is not expensive, and it is still acceptable to spend more money."

The reporter calculated that the current direct train is about 380 Hong Kong dollars back and forth, and it costs HK $more than 100 to eat two meals in a tea restaurant. If we stay for another night, it will cost HK $1000, so it will be cost-effective to spend at least 1500 HK dollars when shopping.

Miss Chen thinks.

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