Leather Products Sales Rose Prada Retail Sales Growth Trend

Our consumer's fascination with leather products is helping Italy fashion Prada luxury retailers grow in an opposite direction.

Less than p ago, the Italy fashion company announced that its net profit increased by 30% in the third quarter of 2012 compared with the same period last year.

This data is in sharp contrast to Burberry, LV, GUCCI and other peers. The third quarter sales of Prada in China increased by 33% over the same period last year.

Sales in Europe also increased by 54% over the same period last year.

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< p > more and more consumers are increasingly concerned about leather products, and even more concerned about leather products than the brand itself. Prada's sales of leather products increased 47% in the third quarter of this year compared with the same period last year, accounting for 64% of the total sales of the company.

Analysts say leather products are more resilient in the downturn, as consumers think they are more value protected.

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< p > CLSA also said: "Prada is not a brand selling point, it is a strong market performance, and some famous brand trademarks become too common in China."

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The high growth of P > Prada in China also benefited from its low starting point. The sales scale of the company in China is far lower than that of brands such as LV and GUCCI.

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< p > this means that Prada has a wider growth space in China, and the risk of brand dilution and other problems is relatively small. Burberry and other fashion companies may be troubled by this problem.

The so-called "democratic luxury" route adopted by Burberry in the Chinese market has suffered setbacks during the economic downturn.

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