Adidas Group Is Committed To Helping Children'S Long-Term Development.

As a highly competitive company, the group adhered to strict standards in terms of workplace standards, manufacturing production standards and guidelines, placed sustainable development in an important position and included in the company's development strategy.

At the same time, Adidas group Greater China has been committed to helping children's long-term development through sports and games corporate social responsibility projects in recent years. Employees have also taken the lead in giving full play to their skills and experience in various initiatives.

Many Adidas employees have volunteering to take part in many projects such as the post disaster reconstruction project of Wenchuan earthquake, the children's development plan, the support scheme for migrant workers' children and the special guidance program for young people.

Focus on long-term development of children

Adidas is constantly building itself into the world's top.

At the same time, following the brand vision of "the love of sports to create a better world", more and more campaigns are being carried out to promote the development of children's business, and activities are carried out with many non-governmental organizations and various international sports federations in the world. Through sports, children are taught to live healthily, compete healthily and carry out teamwork in a healthy way, and develop soft social skills such as gender equality and inclusiveness, and the skills necessary for children's development.

In promoting the cause of children, Adidas recognizes that sport is a more efficient way.

Adidas children's children's development plan

Working with children's Music Association

The development plan is the most important corporate social responsibility project of Adidas group in China. It mainly focuses on the development of moral and intellectual development of rural children in Ningqiang County, Shaanxi province.

The project has helped countless schools and kindergartens, trained teachers and parents, and created job opportunities for local women.

As of 2012, the project has benefited 4800 children and improved the facilities of 15 pre-school centres.

In addition, the project also plans to train more than 138 teachers and more than 821 parents and medical workers.

It is understood that the project also includes early childhood education programs for rural children.

Lok Yi Hui is one of the more experienced institutions in rural areas.

Those who were taught early were children aged 3 to 6, who were more likely to receive outside family intervention.

Through sports and games, the use of the simplest equipment, let the child accept all aspects of intellectual development.

Adidas migrant workers' children support program

The plan of helping children of Adidas migrant workers was launched in September 2011 by Dwight Howard, which aims to help migrant workers in Pinghu Yuxin primary school in Zhejiang to provide life skills to better integrate into urban communities.

Adidas youth special counseling program

In July 17, 2012, Adidas held a "Dragon Ring" ceremony in Sanlitun, Beijing, in order to gather the faith and strength of the 13 billion dragon's successors and to pour all the energy on the Chinese athletes. At the same time, Adidas launched a new corporate social responsibility project entitled "Adidas special guidance program for young people". The project will cooperate with the two leading non-profit organizations of the half sky foundation and the champion fund. The former plan to help 700 orphans who need special help in three orphanages in China in the first year of the project. The latter is committed to helping 700 orphans who need special help in three orphanages in China.

By participating in the Adidas community public welfare project, the beneficiary children improved their self-confidence, respect for others, honesty and communication and cooperation ability. As volunteers, employees had a positive impact on their work performance, which not only enhanced team cohesion, but also applied teamwork skills to work.

Adhere to sustainable development

In the field of sustainable development, Adidas has joined the AFRIM working group, the fair factory information exchange center (FFC), the outdoor goods industry association (OIA) and other non-profit organizations, which are more regular and scientific for business activities.

Through the efforts of enterprises, it has been recognized in this field: in 2011, Adidas group was elected twelfth times in the Dow Jones sustainable development index, the eighth time was elected the industry first; in 2011, Adidas continued to be selected as the FTSE social responsibility index list; in January 2012, Adidas group was selected by the independent media company Corporate Knights for the eighth consecutive year.

In terms of environmental protection, Adidas has been committed to reducing the impact of business activities on the environment and minimizing it.

According to the strategy of "2015 way" released by Adidas in 2010, the impact of the company's operation on the environment will be reduced by 15% by 2015. These areas cover the entire industrial chain of Adidas's business activities, including product design, product creation, production and manufacturing, and the entire supply chain.

In terms of corporate social responsibility projects, Adidas attaches great importance to the evaluation of projects, evaluating the progress of projects through a good measurement and evaluation system, finding weak links at any time, improving them, making them sustainable development, and bringing positive results in community impact and enterprise impact.