Semir Huarun Jointly Develops The Mixc

From the start of clothing, relying on light assets and agent model continuously bigger Zhejiang enterprises Semir clothing, in the clothing industry constant pressure, the recent frequent hand of commercial real estate and other real estate projects, is making the enterprise become more and more "heavy".

September 17th, long rumored

The the Mixc project officially laid the foundation in Ouhai District, Wenzhou.

In addition to the Mixc's leading Huarun group, Wenzhou's local partners are Semir costumes.

Semir Huarun jointly develops the Mixc

Rumors of the Mixc's settlement in Wenzhou have existed for a long time, but nothing has happened.

It was not until July 30th that the official website of the Wenzhou public resources trading center asked for a harsh announcement of the land listing to make the the Mixc project come to an early start.

According to the plan, the Huarun the Mixc project has a total construction area of 450 thousand, with a total investment exceeding 5 billion. It will be built as the largest shopping center in the Mixc.

After winning the game, Semir quickly surfaced.

According to public information, the consortium composed of Huarun land (Zhengzhou) Co., Ltd., whose parent company is Semir group and Huarun group, has 49% of Mori Ma and 51% of Huarun.

Qiu Guang, chairman and chief executive of Semir Group Co., Ltd., also said in an interview with the media that he had inspected the project in Shenzhen in the Mixc before, and then the two sides hit it off.

Analysts said that for Semir, putting the commercial real estate "the Mixc" project into effect, on the one hand, using local resources integration capability efficiently, combined with Huarun real estate strength, complementing the advantages of commercial real estate projects and brand apparel management, strengthening the control of future retail channels, thereby promoting the diversified future development of Semir group; on the other hand, Wenzhou's economy is well-developed and its residents' consumption level is high. However, Wenzhou does not yet have a high-end comprehensive shopping center, and its prospects are very promising.

In addition, according to the current plan, in the Mixc Wenzhou this complex project, also has the high-end property brand of Huarun, "yue fu", for Semir, the profit margin of this project looks more than that.

It's a lot bigger.

Profits decline, garment enterprises become "heavy"

Prior to the purchase of the Mixc, Semir had already made some attempts in real estate.

In May this year, Semir clothing announced that in order to obtain the land use right and housing ownership of the Chinese industrial Yanan Road housing, it intends to use the raised capital of 156 million yuan to acquire 100% stake in Zhejiang Chinese industry.

Semir clothing appeared at the beginning of the second years of listing.

According to the China Daily, the company achieved 2 billion 511 million yuan in revenue in the first half, a decrease of 16.54% compared to the same period last year, and a net profit of 248 million yuan, a decrease of 43.22% compared to the same period last year.

Analysts say that unlike the traditional clothing production enterprises' heavy asset mode, Semir clothing, which manages the mass casual wear brand, has always implemented the agency system, and the product production is completely outsourced. This light asset management mode has always been the inherent advantage of Semir clothing.

Now choosing to become heavier may also be an instant change in the face of the new market environment.

Same as Semir dress.

Decorated costumes have also been involved in commercial real estate business.

Last year, Shanshan Group, a Shanshan holding company, and Japan's Mitsui realty co developed the commercial plaza of Ningbo's Shanjing town.

And the men's clothing enterprise YOUNGOR has once regarded the real estate as one of the three carriages of its own business territory.