Wuxi Famous Brand Becomes The Highlight Of Jiangsu International Fashion Festival

September 14, the 14th session Jiangsu International Fashion Festival Held in Nanjing, Wuxi famous brands such as Red Bean and Lucky became the highlights of the exhibition, attracting a large number of visitors. During the Fashion Festival, Chen Lifen, chairman of Sunshine Group Co., Ltd., and others were also rated as the 2011 – 2012 innovative figures of Jiangsu textile and clothing industry.

The 20 Wuxi enterprises participating in the conference have a strong lineup, occupying more than 1000 square meters of venue area. The booth of Red Bean Group is the most prominent place at the entrance of the exhibition. The cultural decoration and modern clothing attract people to stop. Yixing Leqi Textile Group Co., Ltd. presented various high-end leisure fabrics such as khaki, corduroy, linen, calico, denim, etc. at the exhibition, which became the focus of attention of many buyers. Many people reached cooperation intentions on the spot.

The theme of this Jiangsu International Fashion Festival continues to be "brand, fashion", which is also Wuxi One of the transformation directions of garment enterprises. The relevant person in charge of Red Bean Group said that many brands under Red Bean are focusing on the "fashion" line, targeting young people, and extending to high-end and customized products to further extend the product line. "The province proposes to vigorously cultivate well-known textile and clothing brands, and Wuxi should cultivate more well-known clothing brands to enhance the competitiveness of the textile and clothing industry at home and abroad," said the relevant person in charge of the Municipal Commission of Economy and Information Technology.

Around clothing“ Brand strategy ”Many manufacturers who have been engaged in fabric production also aim at the "big cake" of clothing. Jiangyin Zhouzhuang Town is known as the "textile town" and "Jiangnan cloth wharf". Although the textile industry is developed, the relevant responsible person who brought the group to Nanjing for the exhibition frankly said that its products have always been at the low end of the industrial chain, with low added value. To this end, on the one hand, they are strengthening technological innovation to improve the quality of textile products; on the other hand, they are actively striving to create their own clothing brands, and intensive cultivation of the industrial chain and supply chain to create new advantages for industrial development. "Many enterprises have opened their own clothing brand stores to produce the best quality products with the best fabrics. I believe that new business opportunities will be found!"