How Do Domestic Businesses Participate In European Exhibitions?

In the past

Lessons learned from exhibitions in Europe, you must pay attention to: attractive booth design, clean products, Chinese and English product brochures, well-trained English booth staff, and keeping clean and tidy will help to establish and enhance the company's image and popularity. Holding seminars or product presentations will also achieve twice the result with half the effort to spread product development information, enhance the company's image and popularity. At the same time, according to an authoritative research, if you spend 1 yuan on booth, then the cost will be 8 yuan in booth construction, advertising in the same period, news release and so on.

Special attention should be paid to Chinese enterprises.

Please don't eat, drink or smoke at the booth. Please don't sit down, because many foreign audiences are very sick of it.

Do not sell samples at professional exhibitions, because you are dealing with professional spectators rather than ordinary consumers.

Something like this happened: in a large furniture exhibition, a Chinese exhibitor also displayed barbecue and garden utensils at the booth. Even if there was open space, it was impossible to do so. First, there was no barbecue or garden customers to visit the purchase. On the other hand, the image of the company would also plummet.

If you are exhibiting in some place in Europe, such as Cologne in Germany, please don't forget to enjoy what you should enjoy.

Free buses in the city of Cologne (such as buses, light rail, subway, and express train); free shuttle bus to the airport every half hour; free ride to the Cologne Cathedral; a press card can be free to take the news special car in the exhibition center; exhibitors can freely put the company's publicity materials in the news center; journalists can enjoy free communication and photo service; exhibitors can inform the news center of their activities during the exhibition; the news center will gather all the activities during the exhibition and distribute them to all the press; at the Lufthansa counters at the exhibition center, boarding passes and baggage checks can be processed; the exhibition center can also provide free plation within 1 hours. For example, exhibitors, tickets, press cards, etc.

After the exhibition, everything has just begun. People who have just participated in exhibitions in Europe will not forget to summarize and evaluate the expected target, the cost of taking the market information, and the weakness of the exhibition.

At the same time, confirm the contract with the customer, realize your promise to the customers at the exhibition, and write to interested manufacturers.

If you have any gains, don't forget to plan for the next exhibition. You can also make a reservation at the end of the exhibition or consider participating in other exhibitions.