Daphne Join The World

17 dealers who rushed to Daphne headquarters in Shanghai told Xiaobian: stacked stocks, price and price upside down, fewer varieties and old stock. Various problems make it difficult for them to continue. Mr. Ma, a franchisee in Jingmen, Hubei, said: "if we go on doing this, we will not make money."

Dealers also told reporters that in those places that have not yet opened the market, Daphne will attract franchisees to come in, but when the market is done, Daphne will accept the medium rare markets on the grounds of not renewing the contract.

Yesterday, Huang Yingzhe, director of public relations of Daphne shoes group, told reporters: "what we have now is Join in The policy is based on good co operation with the existing franchisees. There are places where we can't open the market. We can do it ourselves.

Who moved my shoes?

Ms. Xia, who is from Huanggang, Hubei, told reporters that in February 2009, she signed a 3 year contract with Daphne. At that time, she asked, "what do I do in 3 years?" Daphne said she could rest assured that unless she did not want to do it, she could continue to do so. But in November 2nd last year, Daphne told her that the company did not join the company, and the contract ceased.

Ms. Xia did not want to give up, but she felt great pressure in terms of price, goods and so on.

"My last batch of sandals was ordered in July 11th this year, and Daphne started the" 99 yuan "promotional campaign in August 17th. The average price of our purchase is between 120~135 yuan. I looked for the company to make up for the difference, but was rejected. Ms. Xia said.

This is also a problem for all franchisees who come to Shanghai. Daphne stipulates that every franchisee should make at least 300 thousand yuan a year, which will normally be ordered 4~6 times a year. When the franchisee makes a good order to the Shanghai headquarters, they will wait for the goods to arrive at the provinces and cities, and then make payments to the local branches. After a lump sum payment is paid, the franchisee will be responsible for its own profits and losses, and the products that cannot be sold will be digested by the franchisee himself. "But the pricing is unified throughout the country. Take the goods one time buyout, do not give up. It sets such a low price that the direct store can afford it, but we can not afford it. Ms. Xia said.

Mr. Ma told reporters that since Daphne did not supply new and best selling styles to him, its stores began selling out this year.

According to the franchisees, they signed a contract with Daphne to represent Daphne's classic products. And last year, Daphne developed a series of "Daphne life" and "Daphne impression" and so on, but they only sold in Direct stores, and the prices of these series were over 200 yuan. The franchisee wanted to introduce these products, but Daphne refused because of "you didn't join these products".

Not only that, Daphne also transferred inventory pressure to franchisees. Ms. Xia told reporters that in 2010, Daphne had ordered hundreds of pairs of last year's old sandals at the price of 35 yuan per pair, "they said it was a company rule, and every family had to order it. Those are old styles, some of them are flawed. They can't sell themselves. Why should we sell them?

"We fight the world, they ride the world."

In fact, last June, Daphne also hoped that Ms. Xia would open second stores. "I will not renew my contract with you, nor allow you to take part in the order meeting." Daphne also stipulates that the second stores should have double doors to open in the most bustling downtown area. According to this standard, we need to invest at least about 1000000 yuan. Some franchisees invested in Huanggang when a franchisee opened the second shop in May and June last year, but in October, he learned that he would not renew his contract.

Be in harmony with Daphne After many negotiations, the company gave Ms. Xia's plan to renew the contract for another 6 months, so that she could empty the stock and transfer the store. Before that, they gave Miss Xia an idea to let her shop next door, and expand the original single door to double doors. "Double door shop, the company talks with you."

"They think my shop is small. I want them to get them back and run them." Ms. Xia told reporters.

Huang Yingzhe said in an interview with reporters that he would consider whether to renew the contract according to the franchisee's management ability, local market and demand.

In Shayang, Hubei, there was a contract renewal that expired in March. Ms. Xia used this store as an example to ask why Daphne could not renew its contract. Daphne told her: "the market there is very poor, let him. Hubei Shayang franchisee do it slowly. "

Indeed, there are still some franchises successfully extended to 2014 and 2015, but "it is all right to renew the contract now. The key is to survive." Mr. Ma said, "it (Daphne) will suppress you with price and style, and let you walk away automatically. When you leave, it will be able to receive the market."