ROOKIE Children'S Wear Brand Enters The Chinese Market Strongly
world Children's clothing The ROOKIE children's clothing brand integrated store under HADDAD, a retail giant in the United States, has entered China, joining hands with Xiamen Yongxing Dongrun Clothing Co., Ltd., a professional manufacturer of children's clothing in the mainland. The company focuses on the operation of global iconic children's wear brands: Nike、JORDAN、NIKE ACTION、NIKE LICENSED TEAM SPORTS、Levi’s、converse、Might Mac、BIG YINK Etc.
In the children's wear market where beacon smoke rises everywhere in China, the entrance of ROOKIE will accelerate the shuffle of children's wear brands.
With the entry of some mainstream international brands, the market pattern has quietly changed, and domestic brands have slowly withdrawn from the main shopping malls in the primary and secondary markets, and further shuffling progress has begun to emerge.
Children's clothes of ROOKIE Brand integration mode It has the most powerful competitive advantage. It is positioned as two major modules of sports, fashion and leisure children's wear and teenagers' wear. It will involve the market segments of children's wear and teenagers' wear in various categories, gather brands and products of different styles and categories, provide a comprehensive shopping environment and professional services, and has the potential to dominate the children's wear market.
ROOKIE Global Children's wear brand The integrated model, which combines the advantages of many brands and professional channel operation capabilities, will set sail in 2012 in China.
The ROOKIE brand integration store will open its first flagship store in Beijing Blue Harbor in August this year, integrating its NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brands.
At the same time, CONVERSE KIDS (Converse Children's Wear), the first time to enter China, will also vigorously open separate stores in Beijing, Shanghai, Xiamen and other places. Its classic, casual and fashionable style will surprise Converse fans more.
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