Clothing And Apparel Brand Management -- Intangible Assets Of Enterprises

Clothing and apparel brand management is the product of apparel enterprises developing to a certain stage.

At the beginning of the business, most apparel enterprises will follow the strategy. They are concerned about the trend of the leading enterprises, and follow these big enterprises to capture the ever-changing market demand, or simply act as sub contractors of some large enterprises.

At this stage, the primary goal of enterprises is to earn the first pot of gold for subsequent development, instead of blindly paying attention to brand management in the absence of climate.

However, when the enterprise products enter the growing period, brand management has become a required course for clothing enterprises.

Because the brand and other tangible assets, only in the market operation, can revitalize and increase value, in order to ensure the sustainable development of clothing enterprises.

The clothing brand is the marketing object.

At the core.

Integration of asset operation and reorganization, operation risk division and control, industrial profit and business profit segmentation, sales channel management and control and other modern marketing concepts.

The core idea of clothing brand management is that brand operators will bring the external sources of supply, production, sales and other links into the scope of operation of their resources and form strong adhesion through their advantages in brand goodwill, market development, sales channels, product development, production management, quality control, human resources and information management.

In the process of implementing the apparel brand management strategy, the development, maintenance and improvement of brand image is the key to brand management.

As clothing brand management is formed by a relatively high degree of capital intensive.

Therefore, it is a high risk, sales channel scale and high integration of business mode, which puts forward higher requirements for clothing enterprises.

First, brand management requires apparel enterprises to establish a standardized and scientific modern enterprise system and organizational structure, form a brand competitive advantage and efficient asset operation mechanism, and accumulate rich production technology, production management, production management, quality control, product development, market development, human resources management, marketing and other experience.

Secondly, brand management also requires clothing brand management to have a strong sense of risk and capital strength, dare to change the concept of management, reconfigure the resources of enterprises, form brand management advantages, and make them become the main profit centers or profit growth points of enterprises.