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Adidas'S "Flag Gate" Product Is Not In Guangzhou Now.

2008/3/12 0:00:00 10317

National Flag

The world famous brand Adidas (Adidas) was once again suspected of "conflict" in Chinese culture.

At the beginning of the year, two new Olympic sports bags and Polo shirts, which were listed in Hongkong at the beginning of the year, were used for the basic design of the flag red bottom yellow five star, which was bombarded by domestic netizens and suspected of violating the People's Republic of China flag act.

At present, all suspected products have been recalled.

The products are not listed in Guangzhou.

It is understood that the "national flag" series is based on our national flag "red five yellow star" as the basic pattern, and represents the largest star of the Communist Party of China in the five stars, with the symbol of Adidas clover.

The products were listed in Hongkong early this year, and the sports bags and short sleeved Polo shirts are priced at 350 yuan.

Yesterday, the reporter called on several three leaf franchised stores in Tongluowan, Hongkong, Tsim Sha Tsui and Kowloon, and the staff responded that they had been removed from the store a week ago.

Yesterday, reporters visited the Tianhe business district in Guangzhou, several large Adidas clover stores, none of the products.

Reporters call Adidas, one of the main distributors in Guangzhou, the prosperous world trade chain corporation, a sales manager of the company said that the 08 spring new models were almost all listed, followed by the new summer version. "In general, the product styles in Hongkong are different from the mainland".

In response to the incident, a letter of apology was issued by Adidas headquarters in Shanghai. "It is an apology for the irregular use of the Chinese flag pattern," he said.

As the official partner of the 2008 Beijing Olympic Games and the China Olympic Organizing Committee, the original intention of the two designs is also Adidas's wish to pay tribute to the hosts of the 2008 Beijing Olympic Games.

However, Chinese netizens did not seem to accept the apology. According to Sina's survey of the incident, nearly 30 thousand people took part in the vote. They thought that 81.36% of them violated the flag act. 78% of the respondents strongly opposed printing goods on the five-star red flag, and over 40% said they would not buy the brand product in the future.

Related links in April 2006, Adidas once had a sneaker to make a vilified image of Asian people - "RayFong" as the theme, bowl cap hair, crooked eyes, nose nose and big board teeth, after shoes written a big "Fong" word, that is, Chinese "Feng".

When the products were listed, they were severely demonized by the media and the Internet in the United States, Japan and Hongkong.

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